The history of the Halloren Schokoladenfabrik (chocolate factory) dates back to the year 1804. Over time, the small confectionery shop became one of the most well-known chocolate factories in Germany. The original Halloren “Kugeln” (chocolate balls with a variety of fillings) take their name and inspiration from the round silver buttons of the uniforms of the guild of salt workers. Today the Halloren Schokoladenfabrik is the oldest chocolate factory in Germany.
The slogan “Ich brauch’s süß” (which means “I need it sweet”) is an integral part of the advertising concept of Halloren Schokoladenfabrik AG and should continue to be firmly embedded into the minds of the consumers.
The design of the trams in Halle, where Halloren’s head office is found, should make a contribution to the brand identification and brand loyalty of the fans of Halloren products. The creative tram design should generate attention – ideally beyond the city of Halle’s borders – and, of course, also boost the sale of Halloren products.