Help the Helpers

Come up with a campaign idea that will boost public awareness!

€7,000prize pool

Come up with a campaign idea that will boost public awareness!

Background

In the aftermath of earthquakes, storms, floods, droughts or for those fleeing violent conflicts Diakonie Katastrophenhilfe has been providing help all over the world for 60+ years. The NGO supports people who are unable to overcome their hardship on their own, regardless of religion, skin colour or nationality - their motto is “ready to help, ready to act, globally” (De. “Weltweit hilfsbereit - weltweit tatkräftig”).

Diakonie Katastrophenhilfe works with local partner organizations and is a member of the worldwide humanitarian assistance network ACT Alliance. This means that they can be on location whenever and wherever help is needed. They respond quickly, reliably and effectively. Diakonie Katastrophenhilfe are able to support an average of 150 initiatives every year. They launch incident-specific fundraising campaigns whenever a large crisis occurs to fund this work with donations.

But a large part of their work happens long before and long after a disaster strikes a region: to reduce the consequences of future disasters and make sure people are better prepared for them, Diakonie Katastrophenhilfe works on for example creating early warning systems and trainings for evacuations. Doing a lot of prevention work means they are already there when help is needed. Worldwide.

They also offer long term support after a crisis has been overcome. Even in forgotten crises that receive little media coverage and virtually no public attention, like in southern Sudan or in the Kongo, Diakonie Katastrophenhilfe is active. Long after the TV crews have left, Diakonie Katastrophenhilfe and their network and partners are still working on and supporting communities to rebuild sustainably.

They describe the threefold aid and prevention activities as follows:

“We secure survival” Immediately after a disaster, people’s primary needs are food, medicine, water, blankets and tents. As far as possible the relief goods are purchased locally. This saves costs thanks to short transport distances and strengthens the local economy.

“We build futures” Disasters often destroy the whole basis of people’s livelihoods. Diakonie Katastrophenhilfe helps them to take their lives back into their own hands again. They assist with the reconstruction of houses, schools and health centres and ensure a functioning water supply. Through seeds and tools as well as agricultural and professional training, they enable people to earn their livelihoods. Depending on the scale of the disaster, reconstruction can take several years.

“We prevent suffering” Climate change has caused an increase in natural disasters like storms, floods and droughts in the recent years – not only in terms of frequency but also magnitude. This is why it is important to reduce the consequences of future disasters and make sure people are better prepared for them. Together with their partners, they make houses earthquake- and storm-proof, build new houses with integrated protection, reforest coastal regions, distribute suitable seeds or improve the irrigation systems. They also develop early warning systems and disaster management strategies and train people for evacuations.

Business challenge & goal

Diakonie Katastrophenhilfe is looking for great ways to raise public awareness and thus be able to raise funds from private donors. Usually, they launch incident-specific fundraising campaigns whenever a large crisis occurs to fund this work with donations.

An ongoing disaster or crisis is a very direct cause for campaigning and for action - it needs no explanation. But

The fact that Diakonie Katastrophenhilfe doesn’t only act when a crisis happens, and the fact that due to climate change, crises are happening more frequently, both mean that they need funding in many cases where media attention and fundraising campaigns are unavailable to help them get people’s attention. They need to expand their campaigning activities beyond specific incidents, meaning that:

Diakonie Katastrophenhilfe needs an ongoing image campaign that will create constant public awareness about them and their mission, a campaign that aims for sympathy, understanding, acceptance and a positive general opinion of the Diakonie Katastrophenhilfe. This steady public awareness can in turn help bring in a steady stream of donations - all year round, and not just following a crisis. They are looking to you, the jovoto community, for creative ideas and communication concepts!

Target groups

Target Group 1: The Conservative/Established (the typical establishment). Their values are social responsibility, they measure action by the success of the outcome, and they have high regard for and appreciate exclusivity.

Target Group 2: The Middle Class Mainstream. They value safe and harmonious circumstances, they are achievement- and conformity-oriented, and they have a high regard for social order.

Target Group 3: The Liberal Intellectual (the academic elite). They have a liberal general attitude, post materialistic roots, a critical point of view and Zeitgeist, and they are cosmopolitan.

What all these target groups have in common:

1. Empathy: They are well informed about what happens globally, they see many images of people in distress due to natural disasters or wars. They have empathy for suffering.

2. Drive: They want to make a meaningful contribution and express their solidarity for people in crisis. “Through the media, I am confronted  with the dire circumstances people in crises have to live in. I want to do something sensible to support them, but don’t know how I can contribute from afar.”

The campaign should work for all three target groups, so focus on what they have in common - this brief contains a lot of information and tips for tonality and strategy!

Task

The task of this challenge is to design an engaging image campaign to boost the public awareness of Diakonie Katastrophenhilfe’s work and thus to secondarily encourage people to donate. Diakonie Katastrophenhilfe is searching for an ad containing an original key visual plus an original claim and/or a slogan. The ad must communicate their core values and mission, grab people’s attention and be able to be implemented in many campaigns to come!

Market research

Currently, only 31% of the people in Germany are aware and know about Diakonie Katastrophenhilfe. And a mere 3,2% of the people knows their advertising.

Elaborated task

Our client is looking for a unique campaign for the German market. Hence, you are asked to develop your campaign (especially the claim) in both German and English. English as well because during the Rating Only Period of this project your idea will be rated by mostly non German speaking creatives from all over the world. Not very good at German? Ask the help of a friend or use one of the many great internet translation sites, or simply ask our Creative Guide for help. Also, please make sure to do a quick check on Google of your claim, to be sure it’s not already in use - claims that are already in use in other campaigns could be a trademark/copyright issue, and of course a unique claim is key to any great image campaign!

Please also note that the task is about creating an image campaign that directly aims for awareness and a positive public image - achieving more steady donations are a secondary target, so the campaign should not actively be pushing people to donate: Your campaign should not be a fundraising campaign! So focus on showing the public what Diakonie Katastrophenhilfe does and stands for, and visualize this or make it experienceable in a way that will grab people’s attention and create lasting awareness.

If people are convinced by a good image campaign and mission statements/claims, then they will likely automatically fall back on the Diakonie Katastrophenhilfe when they hear about a disaster happening somewhere and are thinking about donating money to help. A really good image and awareness campaign will also nudge people to donate outside of acute times of crisis. But a great image campaign will achieve this without actually asking for money!

Brand or image campaigns that aim at general awareness about the organization are commonly more abstract, based on graphics and possibly slogans, while the Diakonie Katastrophenhilfe fundraising campaigns for specific cases (in the case of ongoing catastrophes, for example) usually focus on photographic imagery combined with elements from the overall brand communication.

The client strongly prefers ideas that are original work only. At the end of the project, selected ideas must be original work (for what “original” means, please refer to the “original work only:” section in the brief).  You can use photography or film in your idea, but keep in mind that the client would actually need to recreate them in a photo shoot with minimum budget, limited resources and within Germany. So your solution must be aligned with that.
In addition:

  • Please ensure that they communicate not just one aspect of the Diakonie Katastrophenhilfe’s activities and positioning (like for instance our project title image or specific fundraising campaigns for specific events) - but that they encapsulate what the Diakonie Katastrophenhilfe stands for, in other words, that they really work as a brand image campaign!
  • Plus, the focus of this project is on a key visual/claim and strategy that works as the main content for the brand image campaign, but (elements of which) can be used in specifically targeted fundraising campaigns, too. This is not easy to achieve with photography.

The brand image campaign idea should be able to grow and it should be able to - at least partially - lend itself to other campaigns in the future: It should function as an umbrella-campaign that will be recognizable and that incident-related fundraising campaigns can refer to visually. A key visual, a key claim/slogan or something else in your idea for the overall image campaign should be usable or adaptable in other Diakonie Katastrophenhilfe campaigns.

Tonality:

The image campaign should communicate Diakonie Katastrophenhilfe’s brand positioning.

Brand attributes: hands-on and ready to act, international, compassionate.

Rational Benefits: effective/efficient, neutral and tailored/adequate help - aways on location for people in need.

Emotional Benefits: giving people the good feeling of helping to alleviate human suffering.

Brand personality: The caring heroine, full of empathy, support, activity, courage and cooperation.

Motto: weltweit hilfsbereit, weltweit tatkräftig - Globally helpful, globally ready to act.

A very important aspect for Diakonie Katastrophenhilfe is empowerment - No victimizing!! Diakonie Katastrophenhilfe works with local partners, local organizations and local people to help communities help themselves. The funding comes from charity, but the recipients of Diakonie Katastrophenhilfe’s aid are not ‘charity cases’.

NOTE: To inspire yourselves with benchmarks of some great NGO campaigns, please download the “Project Kit” from the Download Material section below. Some of them are portraying victims - this is not why they are benchmarks! Diakonie Katastrophenhilfe selected them as good examples because they are very clear in their message, quick to grab people’s attention and awesome at showing what the respective NGO is about. So please ‘read’ these benchmarks on a more abstract level: it’s not about how victims are portrayed or that victims are portrayed at all, it is why and how they attract attention and how much impact they have!

Brand impact: Create awareness about Diakonie Katastrophenhilfe and sympathy for their cause, through a ‘stop-moment’, meaning that your ad should make people stop, look, and remember the campaign. This could come from strong symbolism, smart use of text/words, visual impact combined with the meaning/message transported in your visual and/or copy etc.- anything that can really grab people’s attention and create a lasting impression! This is also what the benchmark campaigns (available in the “Project Kit”) are very good at!

Do’s and don’ts:

DO:

  • Compassion
  • If you show people, show them with dignity
  • Hope
  • At eye level with the people in need
  • If you show people, show active people who can and will help themselves

DON'T:

  • No pity
  • If you show people, avoid clichés
  • No image manipulation if you use press photos or photos from real situations/ people
  • No lurid (shocking) content/ tonality
  • If you show people, don’t focus on apathetic, helpless people.

Original work only

To ensure that the client can consider your design for potential production, at the end of the project you will need to have created a design that is your original work. This means that no third party materials should be incorporated into your design (i.e. stock material, Creative Commons material etc.)

Inspiration material is legitimate as long as it is just that – for inspiration. This means that slight changes to the original, or retracing stock material with your own vectors – does not count as original work. If you are unsure, ask yourself "if the originator of the source saw it - would he or she immediately recognize their work, and would he or she be able to take legal steps?” If the answer is ‘yes’, then you are not allowed to use it.

Please read about original work and how to use inspiration material in order to create original work here (“Third Party Material 101”) and in this blogpost. For more information visit our jovoto Support Center.

During the Refinement Phase (after the Submission Period ends) you may be asked to make minor adjustments to your designs to ensure original work. However, the closer your design already is to being 100% original, the more chances that it gets picked as the Client’s Choice winner.

Success measurement

  • Great attention catcher, memorable ad that will raise public awareness for Diakonie Katastrophenhilfe amongst the target groups
  • Great and on-point representation of the Diakonie Katastrophenhilfe, great claim and overall message both in copy and visual
  • Great potential to go viral

Format

The most regular channel for the Diakonie Katastrophenhilfe ads are public info screens like the ones you often see on public transport. They reach many people, most importantly the ones who may be likely to support the Diakonie Katastrophenhilfe with donations: Those who care and have something to give.

These screens as well as many online formats can show animations and video content of up to 15 seconds - so if you have a non-static visual idea, go for it! An important thing to consider, though, is that the key visual and claim should also work in print and other media, and should also, as mentioned above, be usable or relatable in other Diakonie Katastrophenhilfe campaigns. If you come up with a great gif, animation or otherwise non-static idea, please make sure to show how it could be used in static media as well.

NOTE: If you upload animated content, please be sure it is under 5MB, under 100 frames and under 800x600px. Videos/animations must be under 10 seconds long.

Images must be landscape format in 3:2 ratio (min. 2400x1600px).

HOW TO USE THE IDEA UPLOAD:

In order to perfectly showcase your Idea, we have prepared a structured upload form for you. Check the Idea Template before you start your upload and be sure to keep with the structure! 

Additional information

Please download the “Project Kit” from the Download Material section!
It contains:

  • the Diakonie Katastropenhilfe logo
  • the Corporate Design Guideline PDF - this is in German, however we have added a document with the most important aspects in English as well! Please try to follow it fully, especially in terms of fonts and color palette.
  • some information material about Diakonie Katastrophenhilfe
  • benchmark campaigns from other NGOs (NOTE: They are benchmarks not because they show people or because of how they show people, they are benchmarks because they deliver a message very pointedly and they really grab people’s attention!)

Timing & Awards

Timing:

  • Submission Period starts on: January 8, 5pm (CET, Berlin time)
  • Deadline for the Halftime Awards: January 22, 11:59pm (CET, Berlin time)
  • Client Halftime Feedback will be shared with you on: January 23
  • Submission End and start of the Rating Only Period: February 5, 5pm (CET, Berlin time)
  • Rating Only Period ends on: February 12, 5pm (CET, Berlin time)
  • Refinement phase (only for the client top ideas)

We encourage you to not wait until just before the final deadline to submit your ideas. If you do, you could miss out on critical feedback from the Creative Guide and have no time left to make the necessary changes to your work before the deadline.

Awards:

  • Besides the chance to take part in this creative challenge, you could earn one of the cash prizes from the €7000 total prize pool.

Useful links

Legal Overview

Here is a brief overview of what is particularly important to be aware of:

  • When entering an idea for a project, jovoto as well as the client, may display, share and print it for evaluation or presentational purposes.
  • There is a three month exclusivity period:
    • in which you may publish and share your idea on other websites or social media and ensure it is clearly labelled as a submission created on jovoto.
    • in which you ensure that the client is able to exclusively license your design.
    • after which you may offer your submission to others and publicly display it (without the clients logo).
  • Please ensure that you have noted any and all third party material you used - including the source where it can be found.
  • When uploading an idea you agree to jovoto's general terms of use as well as the specific project terms (see under the brief).
  • The project terms clarify rights for your upload as well as the details that go into effect if and when you are informed that the client wishes to license your design.
  • Please carefully check and review your submission and the attachments before uploading them - they can only be deleted within 24 hours.
  • Please source all the third-party material links in the idea upload form.

Download material

Click on the following links to download working material and additional information related to the project.

Project terms

For this project, special  project terms  apply.

Halftime Feedback

Dear Creatives of the World,

The Diakonie Katastrophenhilfe would like to thank you for your engagement and critical contribution to this challenge so far.

With 2 weeks left of the submission period, this is what the client would like you to know to come up with a really good image campaign that will wow the viewers:

Animate your campaign.

This campaign will be used by the client on info screens (like the ones you see on public transportation), which means that the campaign needs to be first and foremost moving content. Most of the submissions so far are static or have very little moving content. Please try to show us what your idea looks like in animated form! Check out the existing DKH info-videos for some inspiration (the colourful ones only). This will show you what is possible for a length of 10 seconds. If it happens that the jovoto current technical limitations don’t let you upload a full animation, explain for the client with a storyboard or in text what is currently missing.  

Tip: If you need help, consider teaming up with another creative. You might even earn the Best Collaboration award.

Your campaign should feel fresh, new vs. “Seen-before”.

In advertising, there are a myriad of great visual communication concepts and strategies that have been used before, so it will be hard to avoid using elements that have popped up in some form elsewhere. Sometimes, ‘classics‘ actually work really well! The one thing to keep in mind is: Avoid static clichés and visual metaphors that will make people yawn and not pay attention. What will get the client’s attention is a campaign that brings something new, fresh on the market, that is innovative in its approach!

Avoid clichés:

Diakonie Katastrophenhilfe has seen a few things here that are not what they do: donating material goods (‘Sachspenden‘) and going places to help. They NEVER SEND helpers or GO places or DEPLOY personnel. What they do is support financially and operationally local organizations. They literally help communities help themselves. The core of their philosophy is: Never offer the kind of ‘help‘ that takes away people’s dignity and agenda, always putting empowerment and self-esteem first. So, for instance showing a person at the place of crisis that visually looks like he or she is not from there (local person) is not ok.

Storytelling is essential!

It is great if you manage to explain how DKH works, how they enable people to help themselves or how they enable regular people to ‘act‘ via donations. That’s storytelling. You can use animations and metaphorical visualizations or photography as shortcuts for storytelling. Comic style animations for example work great, as long as their style is ‘sophisticated‘ enough to fit the DKH.

How to approach people:

Don’t give possible donors a bad conscience. Don’t patronize them or shame them. Don't make them feel bad for living their normal lives.

Wording - think twice what word you choose:

For instance verbs, especially in the German language, might be stronger when you call-to-action (as a secondary purpose) in your campaign than nouns and adjectives! For example, “Act“ might be stronger than „Become active“. Our tip: Try to understand the wording mechanism behind the ads you love, and apply that knowledge to your campaign.

The five Halftime Awards (5x €100) go to:

Hör auf, ein Zuschauer zu sein and Let's do it. roll up our sleeves by Tommaso Balladore

Realität umgestalten by Claudiu Pantiru

Immer vor Ort always on-site by Hopsi

Partners in need by Stefanelid

Congratulations to these five ideas!, even if they are not ‘perfect’, nor finished yet, and still need to be developed according to client feedback. What the client appreciates so far is that they have shown a focused, clear and fresh message, that is pretty aligned with who DKH is and does.

The client is looking forward to all your new ideas and updates in the upcoming two weeks. Show them what you’ve got!

All the best from Berlin,

Diana

Comments

Show older comments (45)

Dear Creatives of the World,

I want to warmly WELCOME you to this exciting challenge that Diakonie Katastrophenhilfe has laid for us:
Create an outstanding image campaign containing an original key visual plus an original claim and/or a slogan for the German market. The ad must communicate their core values and mission, grab people’s attention and be able to be implemented in many campaigns to come!

As your Creative Guide, I am here to help you make the best out of your ideas, to be the bridge between you and the client, and to answer your questions - either here under the brief (for questions of general interest) or via private messaging.

Before you start thinking about campaign idea, there are three things that you need to do. First, read the brief - we know it’s a rather long read, but it’s worth it, as without it you will not be able to come up with a relevant campaign, and therefore an unfortunate waste of time for you. Second, go through the Download Material from the brief (including the Corporate Design guidelines). And finally but very important, get informed here (Idea Template) what you need to submit in this project in terms of text, images and formats.

Let’s help Diakonie Katastrophenhilfe help further, and create an amazing image campaign for them!
Diana

Hi Diana. Hi creatives. Really exciting and important project.

What about the fonts DKH uses in their corporate design? Is it possible to get them? Or not because of licence terms?

Do I get it right? The campaign example in the project kit "Amnesty International" is a not so good one because of using photography which is hard to create and expensive. The example "Brot für die Welt" is better using abstract design or clever typo.

Hi, freierwolf, to you too.

Regarding the fonts, indeed, we cannot make them available to you. If you don't have them by chance, then please use the two substitute fonts instead, as mentioned in the Design Guidelines.

Regarding the campaign examples, you are correct.

Looking forward to your submission(s) ;)
Diana

Where is the font name? Thank You!

Hi Diana, hi everyone!

Using photography is not suggested since it should be created again by the company and would be expensive. But what about using an image which is already in their website? Can we download and use them? It makes sense since they already have high resolution versions. But, are we allowed to use any of them? Will it cause a copyright issue?

Thanks , Aylin

Hi Aylin.

Much as I know you are allowed to use the photos. You just must not change them. But I think DHK is looking for a more abstract and symbolic visualization of the campaign. Maybe these photos can only represent a certain moment, a certain incident or location. The overall image campaign should refer to any incidents or issues based on the DHK brand.

But let’s wait what Diana will tell us. :-)

Great questions, please see my answers below.

Hi Diana, Aylin and Freierwolf. What about making the creative submit a high resolution version of the photo mandatory?

Hi Hicham, and welcome to this new challenge on jovoto. Thank you for your suggestion. Can you expand on that? :)

Dear Aylin,

That’s correct. And yes, you can use DHK’s own existing images. For that go to their online press centre here. The page is in German, but you can use google translate to see it in your language. There you can search for specific content: by category and search word (German only) OR by the latest five images. Please remember that you are not allowed to manipulate these pictures at all (not even with small color touches or standard effects such as mirroring etc.). Use it as it is and that’s it. ;)

Remember to add them though as third party material to your idea. In this way we can all easily see that the image is ok to use.

Have fun!
Diana

Dear Diana,

Thank you for all information you gave. It is very helpful!

Best wishes! Aylin:)

Hi Diana, expanding on Hicham's suggestion: If the creator will take the picture by themselves with a DSLR they may provide the full resolution picture that may go up to 6000×4000 and file size around 10 MB

Hello Salma.

I think there is no reason not to do it.

On the one hand the photos could lose credibility because they are not made by DKH and are not from their own point of view.

On the other hand as a sensitive photographer one could portray proud people without offending their dignity. I wish you love and strength for that intention.

Dear Salma, thank you for jumping in. I've read your words, however I am unfortunately still not being able to understand if there is a suggestion or question in your post. And is this about all our jovoto idea uploads, or just for this jovoto project. I'd still love to help, so I will wait for more details from you.

Have an awesome day,
Diana

Hey freierwolf, indeed that's correct. Also, the photos are usually situation-related (i.e. food crisis, after tornado crisis etc. etc.).

However, if the idea is so abstract, that it needs a photo that is not situation dependant (i.e. photo of a chair), then you may upload your own photo. And yes of course a high resolution photo is what should be uploaded.

I hope this clarifies the things a bit more,
Diana

Yes, as you just said, it would be a symbolic picture not showing any distaster or people. We'll be uploading the picture today in Hicham's idea and we'll be looking forward for your opinion.

Sounds great!

Hello Diana, Can my campaign idea be in purely written form? Thanks

Dear James, unfortunatey not. The client needs a visual campaign as well. Maybe you want to team up (use the collaboration function on jovoto) with a graphic designer to achieve a complete submission.

Cheers. Diana

Hey Diana.,

just one brief question. While browsing their website, I found the slogan "Schnell. Engagiert. Wirksam" instead of the one mentioned in the briefing ("Weltweit hilfsbereit - weltweit tatkräftig"). Which one's correct?

Best Felix

Hey Felix, welcome to this project. Great question. Please use the slogan mentioned in the brief (and not the one on the website).

Have fun and good luck! Diana

Hello, Diana! Reading briefly, ... i quite unsure. It is not a donation campaign or asking for help campaign, is it like a promotion campaign like introducing & launching a new services? A new professional disaster management company? I see quite a lot of slogan or claims in the briefing. Should we create new one?

Hey Lee, hope you're well! Yes indeed, it's not a donation campaign, it is an image campaign (or what you are calling a promotion campaign), that introduces Diakonie Katastrophenhilfe - their work and what they stand for - to the world. A campaign which would therefore run constantly, not only when crises happen.

If you can create the message of the image campaign from the existing slogans, that's fine. However, you are free to come up with your own one as that would be easier.

Hope this helps,
Diana

I just take a look just now... I find that one of my picture also being used by other creatives!!! Is it really ok? Because that picture doesn't belong either of us.

Hi everyone, cool to see new submissions coming in each day, from all the corners of the world!
I have a very important reminder for everyone: Most of the submissions so far seem to be static media (printed ad). Please keep in mind that this campaign will be used by the client on info screens (like the ones you see on public transportation), which means that the campaign needs to be first and foremost moving content. Please submit actual videos, or static images which can be bundled into a .gif.

Also remember that this is not a one time image campaign. The concept behind your campaign must allow more campaigns to come - your key visual, slogan and campaign mechanism must be reusable and adaptable to future campaigns (what is called an "umbrella campaign").

It's all in the brief. ;) If you have any additional questions, please let me know.

Have fun and looking forward to your new ideas and updates,
Diana

Do clients need an icon, logo or one strong visual for the umbrella campaign, for example, True Light by DENKdifferent in project Party Over: https://www.jovoto.com/projects/transparency-international/ideas/34768?

Yes! That's called in the brief 'key visual'. Something that gets repeated and /or adapted in each image campaign. That's what makes your proposal an umbrella image campaign. ;)

Hi Diana, I have a quick question. Are the people that work for, or act on behalf of DKH- the "helpers", also first responders? For example. Some catastrophes can linger, like flood waters. Or can keep happening after DKH is on the scene, such as aftershocks from a major earthquake. So in certain cases would they jump in as first responders, to save lives? Thanks.

Hey tcurisart. As you can read in the brief, DKH does it all when it comes to prevention and on site help at time of crisis. So, yes, they also act as first responders. But I wouldn't focus the campaign only on that, as they do so much more than that, by helping people help themselves - locally, sustainable. Please let me know if you have further questions.

Four days until the Halftime Deadline!

Make sure to submit and maybe your idea will impress the client that much that it will earn you one of the five Halftime Awards (5x €100).

Good luck!
Diana

12 hours until the Halftime Deadline!

Submit your idea by then and get the chance to earn one of the five Halftime Awards (5x €100).

The client Halftime Feedback is here!

First, a big THANK YOU from the client to you all for your engagement, be it through submissions or comments. Reading the Halftime Feedback will help you evaluate and update your existing campaigns. And also inspire you for the outstanding new ideas.

And Congratulations to the five Halftime Award winners!

Looking forward to the remaining almost two weeks of submissions! And tomorrow some ideas will receive individual client feedback as well.
Diana

Wow, that’s great news, congrats to all winners!

Congratulations to all the winners :) Well done.

Thanks, to Diana for posting the halftime feedback note.

Very helpful to know that DKH does not travel, per se. Previously, the writing in the Brief had created the impression that DKH goes to disaster locations ("... is a member of the worldwide humanitarian assistance network ACT Alliance. This means that they can be on location whenever and wherever help is needed.")

Thanks

Hey Sarkar, I can see how that can be misunderstood in that paragraph. Happy to have clarified that as well, :)

Congrats to the winners! :-)

Just one thing:

In the brief you spoke of an image campaign, on overall brand campaign that directly aims for awareness and a positive public image. And secondarily and subtly encourage people to donate.

After the Halftime Feedback I have the feeling that the priorities have turned round. A prior call-to-action (or rather donation campaign) seems to be the new motto. Act now! In other words: Donate! Besides, these calls (like act, stop, become or be) too much show the wagging finger. That’s overly didactic and a typical case of patronizing people.

Like after nearly every HTFB I am a little bit confused. Or maybe is it just me? ;-)

Thank you for your question freierwolf. No, nothing has changed from the brief. You must have misread the Halftime Feedback, as maybe the wording there is confusing (I will tweak that now just to be super sure). It's still an image campaign. Not a donation one. It's just that if you, as a secondary and indeed subtle goal, call people to action, you should think well what words really work for a great slogan, and of course making people feel bad is never good. There were some ideas that went in that direction (none of yours) and hence we wanted to mark that down.

FYI Wording tweaked. Thank you for catching that! ;)

Congrats to the halftime winners!
And I'll second Freierwolf's comment above.

Please see above :)

Thanks Diana for adjusting the wording. So, DKH definitely wants to avoid the campaign being seen as a donation campaign and wants to avoid victimizing people. Then I ask myself why the client chose some submissions which exactly do that?

  • Not only watching, acting: a direct appeal for donating and giving the potential donator a bad conscience.

  • Roll up your sleeves: Move your arse! A direct call for acting, for donating.

  • People running away from the crisis: A case of victimizing. The poor victims need big mama’s help because they cannot help themselves. They just run away. They surrender.

Not to mention the adaption by an overall image campaign …

I know I am annoying. ;-) But I just want to understand it.

No worries, I am happy to help clarify this.
The Roll up your sleeves campaign is about DKH rolling up their sleeves and when crisis hits, being there for those in need, acting immediately, with no further questions etc. Of course, this subtly implies that donors too should be hands on and support DKH.


The idea with the people running, that is how you might interpret them as 'poor victims'. The client sees it as a simple fact, that when a crisis happens, the people there are evacuated. But more than that, it's the strong metaphor "running to - running from" that is very important here. And that people can easily see and understand in a split second.


The TV campaign is indeed easy to confuse with a donation one because the call to action is right there, in the slogan. What makes it an image campaign though is that you can feel that by looking at it you get to know what DKH stands for, who they are. It gives you a clear impression of their values.

Of course, creative work always communicates many things and on many levels. It is impossible to expect that they don't. So many ideas locate themselves somewhere in between victimizing and not, image and donation campaign, just like the ones above. The key word is focus: does your idea focus on victims or on dignified people? Does your idea focus on an image campaign or on donation?

Thank you Diana for the explanation.

Funnily enough, a fews days ago even your own guiding comments sounded totally different. That's the way things are: The client is always right. ;-)

Okay, let's do it again …

Hey freierwolf, I do not understand how it could have sounded different as this has always been the intention. Nothing has ever changed in his project. I can imagine though that in a digital world, it is easy sometimes that I mean something and when I write it some readers might interpret it differently. If you can send me an example I am happy to look at it.

For a tv campaign, the slogan was definitely not right and it suggested for people to become this poor child, At the moment you actually created a slogan for the campaign and Tomasso updated. And he removed the white lady from the Campaign that was there before. "What makes it an image campaign though is that you can feel that by looking at it you get to know what DKH stands for, who they are. It gives you a clear impression of their values" Probably that is why the slogan changed and also pictures because they actually didn't stand for client values. I don't like writing under the brief but the guys are right here. At least with this submission.

Dear joyleen, I 'd be happy to jump in on this one, but I do not understand what you mean. What is your question? Thanks. Diana.

Hi Diana. The Activity Feed is not updating, nor the comment or email notices. What's going on? :)

Hey tcurtisart, that's strange. We'll look into it asap. Thanks & sorry about that.

Hi Diana.

Fear not! ;-) In the HTFB you talked about screens hanging from the ceiling of buses (berliner fenster). Will this format definitively be the only moving one? This format has a split screen. Will the DKH animations be shown on ONE of these two screens. Or on BOTH screens? The latter would open up new possibilities of concepting and designing.

Thank you in advance!

Hi!

It's a good question! We have asked the client about this and they stick to single screens that are common all over Germany, so please just focus on a standard one-screen format :)

Thank you! Diana

Hi German speakers creatives.

I'm working on a new idea and I need help in choosing the German slogan/claim. Is there anyone willing to collaborate with me?

Thanks in advance :)

If you still need help, I can help!

24 HOURS LEFT TO SUBMIT NEW IDEAS OR MAKE UPDATES!

Regarding video upload issues: If you are in your idea edit mode and you click on upload video, you wait for it to upload and then you get a broken image result, still click SAVE. The video file is there and it is saved even if it looks like it is not. You can then preview your submission to see if the video file is shown on your submission.

Have fun in the last day of submissions.

Tried to reply here regarding some error with a new gif, (didnt work)

Now im on my account to upload a new gif (that also doesnt work to upload)

Now I ve got this

https://paste.pics/4259067135c33da2488c932442b4c329

Hey Daniel, I am sorry to hear that you are having issues with that. I will send you a private message.

hi daniel, i had a similar issue, try to upload a gif under 5 mb and under 100 frames, hope it helps..

Hey Claudiu, do you still need help? If yes, please send me the gif via private message (with i.e. dropbox or wetransfer.com) and I will look into it. Ok?

Hi Diana, no worries, I managed somehow to upload the files. Many thanks :D

Dear creatives from over the world,

The submission period has finally come to an end! I want to thank everyone who has submitted their campaigns (103!), left feedback on them, upvoted comments and collaborated with fellow creatives.

From now you have one week to rate these ideas. Here is how to vote fair on jovoto:
* Rating is anonymous. It is not allowed to trade ratings on jovoto. Even if you love an idea and you gave it the highest rating, please don't mention that to the idea owner.
* Always be fair and objective! Rate the ideas, rather than the people who submit them.
* If you have friends on the platform and you find it hard to be objective, it’s better not to rate their ideas.
* Be sure to read and consider the brief. It is your decision how much the on-briefness of the submission affects your rating.
* Rate using the full scale. By giving a diverse range of ratings you broaden the range of ratings and use the full spectrum and power of the rating system.
* The more you rate, the fairer the result – more people more opinions. Broader spectrum.
* Great design but the concept or slogan not so much? You decide if and how much that affects your vote.
All unfair ratings will be annulled during the Monitoring period (after the Rating period), and won't be considered in the final ranking.

Have fun, stay fair and good luck, everyone! More on rating on jovoto here.
Diana

Diana, you are a very good guide. Thank you!

24 HOURS LEFT TO RATE!

Wow, so many good, really good and great ideas! All of you made awesome work. But I think, one important thing is missing. The honorable prize for creative guiding - Diana's input in every idea was priceless.

Good luck to everyone:)

Wow! Thank you, Tia! I will take it. :)

Dear Creatives of the World,

The Rating Only period has just ended with 1859 ratings on 103 ideas. Thank you ALL! Now it is our turn to do rating monitoring (check for rating fairness). We will then announce the first winners: the Community Awards!, within the next days.

Stay tuned. Exciting times ahead! ;)
Diana

Dear Creatives,

Let's congratulate together the community winners - as rated by you and after monitoring.

5x Community Prizes:

place 1  Realität Umgestalten by Claudiu Pantiru

place 2  Secure Tomorrow by Acting Today by Mariya_

place 3  Feel the Needs by Stefanelid

place 4  Vor Ort On-Site by Hopsi

place 5  Für eine Zukunft, in jedem Augenblick by simonstolz

Impressive campaigns. Congratulations for catching the eye and heart of the community! ;)

Best Collaboration:

Writing Happy Ending Stories by Claudiu Pantiru & Bogdan Tanase-Marinescu

An idea with a happy ending itself. Congratulations, Claudiu and Bogdan! ;)

Best Feedback:

Hicham Bahr
Hicham has been of great support to everyone during the submission period. Thank you, Hicham!

Thank you, all, for participating in this challenge!

Soon we will announce the 2x Client’s Choice (incl. license) and 2x Client Shortlist winners. Watch this channel.

All the best for now from Berlin,
Diana

Great news, congrats to all!

This is too fast ;) well done.

Big Congratulations to all the winners. And good luck to all the participants in the client prizes. :))

Congratulations to the winners !! Best of luck to everybody

Congrats to everyone! Its was an exiting project to do!!

Congrats to all winners. :-)

Big congrats to the winners!

Congrats to all. Specially the winners!

Congratulations to the winners and good luck to everyone!:)

Congratulations to all.

Hi Diana, any news?

Hi Mariya, no news yet. Just as curious as you. ;)

Stay tuned.. we are announcing the remaining winners in a couple of days. :D

yeah great, feeling exited :))

Dear Diakonie Katastrophenhilfe Heroes :)

I am here with the four client winning ideas. And with a surprise!

2x Client's Choice (incl. license)

Puzzle by Samantha Moreno

Vor Ort on-site by Hopsi

2x Client's Shortlist (excl. license)

Realität umgestalten by Claudiu Pantiru

Hör auf, ein Zuschauer zu sein by Tommaso Balladore

And now for the surprise: your team efforts have been appreciated so much that we have a second Best Collaboration Award! And it that goes to:
Blue Umbrella -1 by team sarkar & freierwolf

Congratulations to the client winners and our new winning team from both myself and the DKH team! Thank you for this engaging project. And I am looking forward to the next one.
Diana

Congraaaats to all, well deserved! ;)

Congratulations, folks! And thanks to Diana for guiding us through another contest, and to all those who gave feedback and suggestions to their fellow creatives.

Thank you, Sarkar.

Congratulations to all the winners. Well done :D

Congrats to all!

Congrats to all! ;)

Congratulations! well done!!

Congrats to all winners!

Fess up. You were afraid I could rant again! ;-) Thank you very much, jovoto. And thank you, community for all the kind congrats. And last but not least. Thank you Sarkar, for joining this idea. Gimme five, mate.

  • putting up the blue cocktail umbrella -

A Big surprise!!...Congrats guys! Great work! many thanks Diana.

To be honest. I miss those great open to all projects. To tell Hicham that the Egyptians are crazy. To tell Sarkar to take a seat on the blue chair. To tell that Diana has the best ideas. ;-)

Keep up the great work helping people all over the world helping themselves, DKH.

Congratulations :DDD !

Big Congrats to everyone!! Well done!

Project terms

The following Project Terms are the legal basis for your participation in this Crowdstorm.

In §3 we define the rights that you pass on to jovoto when you submit an idea.

In §4 we define the rights that you pass on to the client. From §4.2 onwards, you find the details about which rights you pass to the client once the Crowdstorm is completed if they decide to license your idea.

In §5 you will find important points on what you will be held responsible for (like respecting copyrights and clearly marking all third party material in your submission).

1. Scope

1.1 These project terms supplement the Terms of Use for creatives and apply to public projects in terms of section 3.1.1 of the Terms of Use. Definitions contained in the Terms of Use also apply to the context of these project terms. Public projects may be viewed by everyone. All registered creatives may submit ideas for such projects provided they accept these project terms.

1.2 By submitting an idea to a project, the creative accepts the terms of use and these project terms.

2. Right to be Named as Author

By accepting these project terms and the terms of use, the creative waives any right to be named as author if the client wishes this when licensing the creative's idea. As long as the client does not purchase the idea, jovoto will ensure that the creative is named as author.

3. Granting Rights of Use to jovoto

PLEASE NOTE. IMPORTANT

By submitting an idea to a project, the creative grants the rights of use listed in section 3 to jovoto.

3.1 Even when participating in a project or submitting an idea, the creative still retains the right, without restriction on content, time or space, to use his own idea for the purpose of self-promotion provided he observes the rights of third parties, in particular those of the client. This does not apply to the first six months following the end of the submission phase of a project. During this period, the creative is not permitted to use his idea in any other manner. The client's trademarks and other related rights may only be used if and when the client explicitly allows this for the performance of the competition.

3.2 jovoto wishes to point out explicitly that participation in a project and/or submission of an idea does not confer on the creative any right to use material of jovoto or the client. In particular, participation in a project does not give the creative any right to use the logo or other materials belonging to the project sponsor (client) or to third parties. This does not apply in cases where the project terms or the project briefing call for other arrangements.

3.3 The creative submitting an idea to a project grants to jovoto non-exclusive transferable rights, without restriction on time, space or content, to use the idea, including associated creative works and any comments submitted therewith to the extent required for the operation of the platform. In particular, the creative grants to jovoto the right to make every comment and/or idea and the associated works on the platform accessible to third parties and to make any reproductions necessary for this purpose. The creative grants to jovoto the right to edit the works in question in order to present them more favorably on the website.

3.4 In addition, the creative grants to jovoto the right to make comments and/or the idea and the associated works publicly accessible for the purpose of presentation beyond the confines of the project, for example in the jovoto newsletter or in its blog, to distribute them and to edit them, in particular to create and present summaries or individual pictures of videos and texts, scaled-down versions of photographs ('thumbnails') etc.

3.5 Furthermore, the creative grants to jovoto the non-exclusive right, without restriction on content, time or space, to use the ideas and associated works in any medium for the purpose of communicating and promoting the project and/or ideas submitted to the project. To this end, jovoto may reproduce the ideas and associated works, distribute, edit, rearrange them, make them publicly accessible, broadcast and publicly play them in other ways, whereby this includes in particular making them available or broadcasting them by transmitting the content to fixed or mobile terminal devices of other creatives as part of automated subscription services (push services) or download services (pull services) (e.g. by podcast, RSS feed, Atom feed, XML interface or other technologies). The parties to this agreement consider the right of public reproduction also to include, in particular, the right to render the idea and associated works on the website using methods to play back audio and video data that can be received and simultaneously played by creatives (streaming), including the possibility of configuring the stream in such a way that the broadcast data can be stored by the recipient. In order to document the project and/or to promote the platform, jovoto may in particular include the creative's idea, alone or together with the ideas of other creatives, in a catalog of ideas, which will be made available to the client on conclusion of a project, and which it may reproduce as a different form of print publication and distribute (including as poster), where this serves as an appropriate form of publication for the platform, present at trade fairs (in particular in the form of banners, posters, video clips), make accessible as "best cases" on the platform, also in conjunction with other projects, or make generally publicly available, include in press releases or make available to third parties in the course of normal public relations work (for example for external press reports in journals).

3.6 In order to secure the greatest possible level of awareness and reach for the creative's ideas, the creative additionally grants to jovoto the right to publish the creative's ideas, and/or to have them published, on websites of external providers, to make the reproductions required for this and to transfer the individual works (i.e. the corresponding files) to the relevant third party, and/or to grant these providers technical access to the ideas for the above-mentioned purposes, including the right to reproduce the ideas for inclusion in their own websites. In order to achieve the aims mentioned in this sub-section, jovoto may use popular, established technical methods (e.g. embedded functions). The creative therefore consents to the relevant third-party provider adopting the works in question and also publishing them.

3.7 The creative will receive no monetary recompense for granting the aforementioned rights of use to jovoto. In return for being granted the rights, jovoto will present the creative's ideas on the platform and will give him the opportunity to sell his ideas to third parties or to jovoto and to participate with his ideas in projects.

3.8 In technical terms, the platform is a highly complex system with a large number of links. The content of creatives builds on from different user content and is cross-linked with it in many ways, etc. In addition, as a platform for creative services, the platform must provide a high degree of transparency and traceability – also covering the possibility of investigating or searching through events set in the past. The granting of rights of use in accordance with section 3 is therefore irrevocable and extends beyond any end to the user agreement. Content submitted by the creative to the platform can therefore remain accessible on the platform even after this license agreement terminates or the creative is no longer a user of the platform for other reasons.

3.9 jovoto also endeavors wherever possible to allow the creative every freedom to exploit his ideas vis-à-vis third parties. Within the scope of projects the creative may, where applicable, have the opportunity to subject his idea to open content licensing terms (such as Creative Commons licensing). Whether and to what extent this is to apply in an individualproject (including the relevant details) will be specified in the briefing. The creative must in all cases explicitly indicate the use of third-party materials, including those that are subject to open licensing.

3.10 The aforementioned provisions apply accordingly for performance provided by a creative that cannot be registered or protected (e.g. draft concepts). At the same time, the performance provided by a creative is also deemed to have been rendered even if it cannot be registered or protected (e.g. as patent, brand or copyright) unless explicitly agreed otherwise.

4. Granting Rights of Use to the Client

PLEASE NOTE. IMPORTANT

By submitting an idea to the project, the creative grants the rights of use listed in section 4 to the client. The granting of rights of use in accordance with section 4.2 ff. is subject to the condition precedent that the client decides to acquire the creative's idea.

4.1 By participating in a project, the creative grants to the client the non-exclusive right of use, without restriction on content, time or space, to present his ideas and works as such outside of advertising campaigns or in order to promote the project, alone or together with the ideas and works of other creatives participating in the project, in any medium. Moreover, the creative grants to the client the right to use the ideas and works for the purpose of internal and external market research and for preparing the acquisition of the exclusive rights of use to the ideas and works. This may require the distributing and making the ideas and works publicly accessible, limited to the aforementioned purposes.

4.2 By accepting this license agreement, the creative grants to jovoto, subject to the condition precedent of the client's decision to acquire the corresponding rights from jovoto, rights of use to the idea that the creative has submitted to a project, together with all works, performances and activities contained in the idea, and to elements protected by copyright, design and performance protection rights associated with the idea (hereinafter referred to collectively as "works"), for exploitation in all known and unknown manners of utilization, in particular to the extent detailed below. This includes in particular – also in cases where rights arise at a later date – the exclusive, transferable right, unrestricted by content, time and space, and capable of being sub-licensed in parts, to reproduce the idea, and all works, performances and activities contained in the idea, irrespective of whether for payment or not, to distribute them, exhibit, rent out, to publicly render, in particular present, perform, display, make publicly accessible, broadcast, relay via cable or other systems (cable rebroadcasting), reproduce through video or audio medium, to make public via screen, loudspeaker or any other technical device, programs already broadcast or recordings made on the basis of public transmissions or to reproduce in any other intangible form, to edit and rearrange as well as to publish and use any such edited or rearranged form.

4.3 The aforementioned rights of exploitation for commercial or promotional purposes include in particular:

4.3.1 The right to reproduce the idea, and all works, performances and activities contained in the idea, in any tangible and/or intangible, digital or analog, form, e.g. through reprography or transfer to analog media (e.g. packaging, promotional material, advertisements, placards, books, stickers, printouts, pictures, illustrated books, books, comics, leaflets, flyers, photographs, photocopies, photo-mechanical processes, posters, magazines, newspapers), through digitalization or any other form of digital storage and to temporarily and/or permanently store on any other known type of data, video and/or video/audio media such as diskette, DVD, DVD-R, DVD-RW, DVD-RAM, HD DVD, Blu-ray Disc, CD-ROM, CD-R, CD-RW, CD-Audio, Super Audio CD, audio cassette, vinyl record, MMC, SD, MS, MS Pro, Flash Card, Smart Card, Secure Digital Card, memory stick, MiniDisc, DAT, hard disk, server, proxy server, USB stick and/or via transmission in the Internet or other data networks or through transmissions or in database systems; in particular this also includes the right to use the idea and all works, performances and activities contained in the idea for company-internal and -external presentations, in company-internal media such as intranet, PowerPoint presentations and for the creation and distribution of advertisements in print media and in electronic, especially online, means of advertising;

4.3.2 The right to distribute or put into circulation the idea and all works, performances and activities contained in the idea in any known way and on all physical analog and digital media independently or in combination with other works, especially in support of a product, and/or to offer these to third parties, in particular to rent and lend out irrespective of the distribution channel and the embodiment, in particular through distribution of the idea and all works, performances and activities contained in the idea on the aforementioned digital or analog media via wholesalers, resellers or retailers, mail order and irrespective of whether by remote sale, electronic transaction, free transfer or free distribution;

4.3.3 The right to transfer the idea, and all works, performances and activities contained in the idea, in any known technical manner and to make them known, and in particular accessible to the public. This includes, in particular, the fact that the idea and the associated works may be stored in digital form in a data processing system from which they may then be retrieved by third parties 'on demand' as a stream or download or any other form as digital signal via wired or wireless media and/or transmitted there with the consequence that the stored data are transferred to the receiving device of the third party where they may be decoded after storage, intermediate storage or immediately, i.e. converted into text, images and/or sounds and made visible or audible. The idea and the associated works may also be made available to the third party in such a manner that he/she may store the idea and the works contained therein and/or parts thereof in his/her receiving device and may access them there repeatedly. Interactive use by way of on demand is characterized by the ideas stored in digital form being made available to members of the public who are not present at the source of where they are made available, and being made available in such a way that members of the public have access to them and can request their transmission at independent times and places even if transmission of the works to third parties takes place at a later point in time than at the one requested. The online right of use exists independently of the form of transmission chosen by the client or its licensees for the use of the protected material and includes, for example, interactive or non-interactive online systems, electronic databases, the Internet, the World Wide Web, social networks and platforms such as YouTube, Twitter, XING, Google+, LinkedIn or Facebook, Apps, IRC or news, file sharing or application service providing;

4.3.4 The right to send or forward the idea, and all works, performances and activities contained in the idea, to third parties irrespective of whether in 'analog or digital' form whether via data networks in the form of subscription or download services (e.g. by streaming, video-on-demand, near-video-on-demand, podcasting, webcasting, simulcasting, IPTV, mobile TV, push services (such as RSS feed, XML interface, etc.) and pull services of all kinds) or via traditional modes of transmission such as public or private broadcast, rebroadcast and repeat broadcast via radio, television and similar systems of communication and reception, electromagnetic waves, electronic devices, wire, cable, satellite, antenna systems, digital means of communications and other technical equipment, whether via the client's own means of transmission or via public or private broadcast companies;

4.3.5 The right to publish the idea, and all works, performances and activities contained in the idea, first in any desired form at the point in time of the client's choosing irrespective of whether on any type of tangible media or in intangible form (e.g. on the Internet), irrespective of whether independently or in combination with other content such as a collection or multimedia work or as part of an encyclopedia;

4.3.6 The right to commercially exploit the idea, and all works, performances and activities contained in the idea, through the manufacture and sale of goods of all types (e.g. dolls, toys, stuffed animals, sports articles, household, bathroom and kitchen items, garments, printed matter including comics, sound storage media, headgear, buttons) and/or to exploit the media listed and described in this sub-section, the marketing of services of all types using the circumstances, names, titles, figures, illustrations or other relationships related to the idea, and all works, performances and activities contained in the idea, including the right to exploit the idea fully or in part through the production and sale of games/computer games, including interactive computer games, and/or other multi-media productions and/or other forms of work and to promote goods and services of any kind using such elements or through edited or unedited excerpts from videos ("merchandising right");

4.3.7 The right to modify, edit, combine, arrange the idea, and all works, performances and activities contained in the idea, in any manner, especially through correction and translation into any other language, through extension, conversion, augmentation, adaptation, complementing, through inclusion in databases or by the creation of collected works, through the substitution of images and figures, through changes to the characters of figures, or allowing such actions to be undertaken by third parties, and to publish, exploit, or have published and exploited, the edited or rearranged works in any of the ways described in the above provisions.

4.3.8 The rights granted exist irrespective of the technology used as the basis for the use of the right. In particular, the granting / transfer of rights of use are not bound to the form of data transmission (analog or digital), to the means of data transmission currently used or to the type of end-user receiving device. The client is especially entitled to allow this access via any type of equipment or device that is technically able to call up and/or represent the content provided. Access can be effected in particular with the aid of fixed devices (e.g. personal computer, set-top box for digital TV or Internet terminal) and mobile terminal devices, especially mobile telephones (via WAP, SMS, i-mode and any future standards), smartphones, electronic organizers, so-called personal digital assistants (based on operating systems such as Stinger, EPOC, Palm OS, Windows CE/Pocket PC), in particular via wired connections (telephone networks, TV cable networks, ISDN, DSL, Internet fixed line, etc.), via wireless connections (wireless local loop, satellite, radio [in particular DVB-H], mobile telephone networks [GSM, CDMA, HSCSD, GPRS, 3G, UMTS], wireless LAN) or in the process of synchronization with other electronic devices (e.g. via cable and network connection, Bluetooth or infra-red) and on the basis of various transmission standards and presentation formats (e.g. TCP/IP, SMS, MMS, EMS, PMS, smart messages, DVB, HTML, WML, cHTML, e-mail) in all online services, data and (tele-) communications networks, in particular the Internet.

The client is to be able to use the idea fully and exclusively on a permanent basis and to exploit it commercially, in particular for advertising purposes and across all media.

4.4 In addition to, and above and beyond, the above provisions, it is agreed that, if the creative has created a computer program, only the client will be entitled to exercise any proprietary rights to the computer program after the transfer of rights by jovoto.

4.5 Following the transfer of rights, the client is entitled at its own discretion and without the separate agreement of the creative, to transfer the rights listed in section 4 to third parties or to allow third parties to exercise such rights irrespective of whether in the original form or in an edited form. This applies independently of the content and scope of the license terms agreed with the relevant third party, i.e. irrespective of whether through the transfer of the exclusive right of use or through the assignment of individual or several fully inclusive or non-exclusive rights of use limited with regard to content and/or time and/or space.

4.6 The above provisions also apply in the event that the idea, and all works, performances and activities contained in the idea, have been combined with third-party protected material. If a collective creative work with shared copyright ownership has resulted from the combination of the works with other protected material, the creative herewith agrees to the exploitation of the collective work to the extent specified by the above provisions.

4.7 The use of material covered by open access or open content licensing terms for the development and creation of the project idea is prohibited, irrespective of whether this is done by the creative or third parties. The creative warrants that he will not use such material.

4.8 The idea will also remain visible on the platform even after being sold to the client. It will however be marked as 'sold (e.g. as 'Client's Choice').

4.9 The creative waives his right to be named as author in the exploitation of the idea. jovoto will work towards persuading the client that the creative's authorship should be acknowledged as author and that he should be named as such in accompanying material in cases where it is not possible to achieve such mention on specimens of the work.

4.10 Where the creative has used material and/or works of third parties in the course of developing and submitting the idea (for example photographs from publicly accessible databases, fonts, sample texts or similar), he also grants to jovoto and to the client rights of use to this third-party material and to these third-party works in accordance with the provisions of section 4.10. The sole exception to this are those parts of the idea that have been identifiably used for illustrative purposes and are marked as such components used solely for illustrative purposes and are explicitly titled as "SAMPLE" or "SPECIMEN" in the idea. Third-party materials and third-party works that are not marked as such will be treated as if they were the creative’s own works.

4.11 The condition precedent for the granting of rights in accordance with section 4 will be deemed to have been met when the client has made the decision to acquire the rights to an idea of the creative as specified in section 4, the client has informed jovoto of this in writing and jovoto has accordingly informed the creative in writing. jovoto will grant the license rights to the idea to the client immediately after the condition precedent becomes effective and the creative has been informed.

4.12 jovoto will immediately inform the creative in writing in cases where the client desires a direct license of rights from the creative. The creative and the client can then reach an agreement on the scope of the rights granted – if necessary with jovoto as mediator. jovoto will provide a specimen agreement on request.

4.13 The granting of rights of use in accordance with section 4 remains unaffected by the termination of the contractual relationship between the creative and jovoto and the underlying terms of use.

4.14 The aforementioned provisions apply accordingly for performance provided by a creative that cannot be registered or protected (e.g. draft concepts). At the same time, the performance provided by a creative is also deemed to have been rendered even if it cannot be registered or protected (e.g. as patent, brand or copyright) unless explicitly agreed otherwise.

5. Creative's Guarantee, Indemnity

5.1 The creative guarantees that he has developed all ideas, and works associated with the ideas together with the individual elements, himself, and that he is the owner of all rights that are necessary in order to grant the rights of use in accordance with sections 3 and 4 and to meet any other applicable conditions. The creative also guarantees that his ideas and associated works are free of any third-party rights.

5.2 The creative also guarantees that he will not submit or offer any content, in particular ideas or work samples, that encroach upon the rights of third parties or where content is ineligible in accordance with the above provisions. The creative must check whether his ideas and the associated works infringe the rights of third parties. Indications for such contractual infringements are given when, in particular,

5.2.1 Works subject to copyright, e.g. graphics, videos, photos or text (even when edited or alienated, unless the original can no longer be identified), are used that were not created by the creative himself;

5.2.2 The ideas contain performances subject to copyright or related rights such as live recordings of concerts, plays, circus performances, etc., or parts thereof, or include other performances protected by other related rights such as television programs (including opening and closing sequences);

5.2.3 Third parties have collaborated on the production of the content in such a way that they are able to acquire ancillary copyright, for example for recording, direction, editing, sound engineering, camerawork, etc. unless the persons in question have agreed to the exploitation of the idea created with their collaboration on the platform;

5.2.4 The content includes personal or other sensitive information about individuals or groups of people, unless the necessary consent and/or exploitation rights have been obtained by the creative;

5.2.5 Third parties are portrayed in photographs or videos in such a way that they play a major role in terms of their significance for the photo/video, unless the creative has obtained their explicit consent to the scene and to the exploitation of the results on the platform.

5.3 The creative also guarantees that he is not prevented by any contract of employment or other such agreement from contributing the relevant idea and participating with it in a project.

5.4 The creative will indemnify jovoto from any claims that third parties may assert against jovoto for infringement of their rights as a result of the ideas submitted by the creative. jovoto will inform the creative of any such assertion in writing immediately. The creative will make every effort to support jovoto in preparing a suitable defense. The creative will assume all costs incurred by jovoto in this connection, including reasonable costs for a legal defense. The creative is entitled to prove that the actual costs incurred by jovoto were lower than those claimed.

5.5 The same applies in the event of claims asserted by third parties when the creative infringes legal positions of third parties, in particular trademark rights or personal rights, or other legal provisions (such as prohibitions contained in the Act Against Unfair Practices – UWG) through the subject of the content, irrespective of the authorship thereof.

6. Further Provisions

Please note that there is a six month exclusivity period

6.1 Please note: in cases where you as an employee participate in the project (“teamstorm”), the employment contract or other legal relationship between you and the company takes precedence over the legal relationship transacted by jovoto. In addition, the terms and conditions of jovoto apply.

6.2 Please be aware: By filing your idea in the first stage of the project, you will be obliged to participate in the second stage of the project (invited project) if your idea will be chosen by the client. Of course, you will be entitled to an additional payment in this case.