When disaster happens, who is always prepared to respond timely? To help? Who stays to ensure recovery and rebuilding?
The blue umbrella is a metaphor for DKH's disaster readiness (and prevention) and of help from DKH, and it symbolically opens up and protects people in their actual need.
Different disasters may be advertised in series, or at intervals, to engage and surprise the viewer in a manner of "stay tuned." We bring up Flood via this GIF, and next slide has a teaser for Drought.