"Before & After" is a strong visual message.
Having the water crisis as a main component and empowered by the heart beat of each living person, you end up having a consistent idea that can reach more people and makes them think twice.*
Here we have photos with the Aral lake (called also Aral Sea), as I said... before and after.
*The visual / animation can change (e.g. Food crisis, War crisis, Climate Change crisis etc). Also the quotes >> related with the visual.