The helpers’ remote control
Every button symbolizes the different kinds of help that DKH provides
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Solution

With so many ads in order to stand out, we need a direct and a positive symbol. Such symbol is the remote controller - it is associated with ease and immediacy. Just like Diakonie Katastrophenhilfe who brings our help from one place to another, quickly and easily. You can change and improve someone’s life despite the distance.

Campaign in Second Language

Using the well-known remote control we are going to communicate one of the main characteristics of Diakonie Katastrophenhilfe – you can change and improve someone’s life despite the distance, just like you do when you change the TV’s channels.

Claim Check (German)

“I confirm that based on a quick Google search, my claim seems to be free to use."

Other entries in this project