The visual shows the eye of a helping hero ready to act. To allow people to enter his perspective the eye is overplayed with situations where people experience true courage, help and support. The visual is supported with the claim "Hilfe im Augenblick" (Help in every blink of an eye) which when taken literally describes the visual and when taken in its meaning it says as much as "Hilfe in jedem Moment zu jeder Zeit und überall" (Help in every moment at any time everywhere)
Campaign in Second Language
All film files are available in HD (1940x1080) the eye was filmed by myself and the pictures inside are from http://www.diakonie-katastrophenhilfe.de/apps/pressedownloads/ See the full video in full quality: https://drive.google.com/open?id=1dHJrOvK263hvX7EMfsAcvbsi2WucOmZB
Further Elaboration of The Campaign
For print the same claim and motive is chosen. To create variation the pictures inside the eyes change so the viewer can empathize different situations of courage and heroin spirit. To create even more attention the eyes can be printed with flip images: https://www.youtube.com/watch?v=ZEx9rpsKXj8
Claim Check (German)
I confirm that based on a quick Google search, my claim seems to be free to use.