The visual shows the eye of a helping hero ready to act. To allow people to enter his perspective the eye is overplayed with situations where people experience true courage, help and support. The visual is supported with the claim "Hilfe im Augenblick" (Help in every blink of an eye) which when taken literally describes the visual and when taken in its meaning it says as much as "Hilfe in jedem Moment zu jeder Zeit und überall" (Help in every moment at any time everywhere)
Help the Helpers