Brand the Hockey Capital Hamburg!

Create an outstanding, exhilarating logo for Hamburg as the Capital of Hockey!

€5,000prize pool

Create an outstanding, exhilarating logo for Hamburg as the Capital of Hockey!


Hockey is played by two teams of 11 players who fight it out on a field (or an indoor pitch in winter). This is a sport where tactical skills and sophisticated techniques meet athletic resilience, strength and speed!

From a sporting perspective, hockey is the most successful ball and team sport in Germany, with the country winning the most gold medals in Olympic Games matches as well as several world and European champion titles! From a media perspective, however, hockey only takes a back seat. And this is despite the fact that it makes a lot of different contributions that go far beyond sporting success: above all, the sport contributes to one thing: a strong team spirit. The hockey family is small, which supports the strong cohesion and is leading to a certain degree of exclusivity.

The roots of hockey lie in Hamburg. 12 clubs in women’s and men’s hockey are part of the Bundesliga, in 2014 Harvestehuder THC was the first team ever to win the Euro Hockey League both outdoors and indoors! Hamburg is the stronghold of success. But for the city, hockey is even more than this: it is part of Hamburg’s cultural heritage! With a long history and clubs that are deeply anchored in the community, the sport defines the Hanseatic City of Hamburg to the core. People know each other in the clubs. And they can feel like they are somebody here.

Hamburg is known as the “gateway to the world” and is a city with many facets: the down-to-earth Hanseatic atmosphere at the fish market, international flair at the airport, rough and ready bars on the infamous nightlife mile, the glamour of the trendy clubs, big sporting clubs that haven’t made it yet, and small sports that are achieving both national and international success.

We want to strengthen a fantastic sport in a big city!

Our approach: we are focusing on the sport in its entirety – instead of the sum of its parts.
Together we want to declare Hamburg the “Hauptstadt des Hockeys” (Capital of Hockey) and also give the sport and its players what they deserve: new attention and a new shine. In the mid-term we also want to make the sport more attractive to sponsors!

The Hockey Capital of Hamburg should shine and stand out as a collective brand and serve as a marketing platform for all clubs. One for all and all for one.


Based on the name “Hockey Hauptstadt Hamburg” (Hockey Capital of Hamburg) the aim of this project is to develop a brand logo. Your logo should not only attract attention, but also fill the players, clubs and sponsors with pride that they are part of this community.
It is particularly important that your logo doesn’t place the focus on the city’s individual clubs. The goal is to further develop the sport in its entirety. Your brand logo should show hockey in a new, contemporary light: the next generation of hockey!

Task Definition

Design a visionary and inspiring logo for the Hockey Capital Hamburg. 

You should take the following points into consideration when developing your logo:

  • The logo should clearly reference the sport of hockey.
  • The logo should clearly reference the city of Hamburg.
  • It should work as a composite logo: i.e. in combination with the existing club and sponsor logos your logo should provide a harmonious picture.
  • But it also has to work across various communication channels: i.e. on billboards, on the internet and even as a badge on the sleeves of the players’ shirts.
  • It should convey the predefined tonality, as shown below.
  • Please provide a black and white version of your logo design on a neutral, white background (fax test) – as well as a color-version of your design on a white background.

Target Group

  • In order to upgrade the sport of hockey as a whole, we want to (a) reinforce the passion of hockey fans for this sport and (b) encourage the involvement of sponsors.
  • The people interested and involved in this sport thereby make up a very specific target group: they are well off, educated, earn an above-average income and are very well networked in society.
  • The social networking in particular represents an additional lever because people interested in hockey are often also decision-makers in regional businesses.
  • We are offering potential sponsors the opportunity to come into contact with this unique and attractive target group in a new way. After all, the Hockey Capital of Hamburg is not a traditional means of sport sponsoring: it is a way of promoting sport and culture at the same time!
  • The Hockey Capital of Hamburg should therefore not merely be a platform, but must become a social issue, for which the advocates of the sport and all its clubs are united together!


1. Sense of community and team spirit:
Community on the hockey pitch – and off it! We are bringing all 29 Hamburg hockey clubs together and joining forces and committing ourselves to the future of a sport.
2. Pride and honor:
Hockey is an honorable sport. Being part of this exclusive but open hockey family fills the players with pride. We are showing this in a refined manner.
3. Dominance:
We are the capital of a sport. The sporting success and the concentration of successful clubs gives our role purpose. This is not something we communicate loudly, but very consistently. We are leading the way!

Mandatory requirements

The following elements may not be featured in your design:

  • Depiction of violence or depictions of weapons
  • Sexist insinuations
  • References to politics
  • Elements not permitted by the jovoto conditions and terms of participation

Only use image material for which:

  • you own the full copyright or
  • the exclusive rights of which you can, if required, pass on the client.

Your logo design may not contain any third party or stock material!

Useful Link

International Hockey Federation

Download material

Click on the following links to download working material and additional information related to the project.

Project terms

For this project, special  project terms  apply.

Halftime Feedback

Dear All,

First of all, both us and the client were impressed with the variety and the quality of the submissions. A BIG thank you to you all!

What is important for you now in order to update your ideas is the following:

– The client loved how you picked out and integrated elements with a clear reference to the city of Hamburg. Keep doing that!

– Thank you for bringing up the color discussion in the comments – please use Hamburg’s colors (blue, red and/or white) in any combination you like or even just singularly (e.g. only red). Therefore, you should stay away from Germany’s colors (no yellow/gold or black as main colors). Sorry, if you have used these colors already. We hope it’s not going to be too much work to change them.

– When creating, think about going more in the direction of an iconic badge which could also stand alone if the text was to be removed. By the way, they love how you are able to give the traditional look a modern spin.

– Both German or English text is fine. German text probably makes more sense, but English suggestions are very welcome as well. So just leave them as they are. ;)

Thank you again for your questions and amazing work! Two and a half weeks are left, so we are looking forward to even more diversity, or, to say it in the words of our client: ”keep them coming”.

Much love!


Show older comments (31)

Hey everyone,

I'm looking forward to work on this with you to create a communal and prestigious design for the Hockey Capital. We also have a Jury sliding in to join the team- As soon as we have the full Jury list, we will introduce them here under the briefing.

And, break! All the best, Jess

ich kann leider nicht sehen was die anderen eingereicht haben... ich hoffe es überschneidet sich nichts...

Kleines Update hat einen Fehler verursacht, der umgehend behoben wird. Stay tuned!

HI Aris, With such an exciting start and a small update, all the images are still encoding. The devs are working on it and you'll be able to see the images soon. Thanks for your patience! All the best, Jess

Is the name safe? And will the name be used in other languages (english), because i'm thinking of an entry with 3 H's, but that makes only sense if it's only used in german!!!

Hey Grico, An important point! So far the field is open :) however, the logo will be used in Germany. For now, I would focus on the German version. So if you are going to work with the 3 H's, go for it! And we will ask more specifically during the halftime feedback. Best, Jess - "wir sind hockey-hdbachccauptstadt" sagt bereits mönchengladbach.

zudem hat die Marketinggesellschaft Mönchengladbach mbH dazu diese marke angemeldet:

Hi, thanks for your open eyes and having a look at the brand register. We'll talk to the client and get back to you. Best, Jess

Hi jorvoto

The client is aware of that already, but thank you for your open eyes. We continue as we started. And by the way, they have

Hugs Diana

Hi Grico

Your question will be finally answered in the Halftime Feedback which will be published very soon today. :)

Cheers Diana

hat der Hamburger Hockeyverband e.V. selbst tatsächlich weder logo noch website & mit welchen logos soll die neue marke kombiniert werden (denen der vereine oder auch dem der stadt) ???

Hi again, The Hockey Hauptstadt Hamburg logo should work on a stand alone basis as it's own brand, but you should be able to show it next to others, for example sponsor logos like FIFA, UEFA or the Champions League. Best, Jess

"... Nachdem Gespräche mit potenziellen Sponsoringpartnern vor dem Abschluss stehen, sucht JvM/sports nun ein Logo für das Projekt. Dazu sollen alle interessierten Designer auf der Internetplattform Vorschläge kreieren. "

Thanks for sharing Ramona :)

I wanted to ask if both references, to Hamburg and Hockey, are needed, but this said already the article ;) But there´s the question, if the letter "H" is already refering to Hamburg, because in my opinion, I thought, that´s not enough?

Hi lemo, I'm sorry, I'm not exactly sure what you mean. Are you asking if depicting one H is enough brand recognition? All the best, Jess

Hi Jess, yes, that´s my question ;)

Ok, we'll get back to you after the client feedback tomorrow asap!

Hi lemo,

The answer is that one H may be enough. It depends on the logo. The preference goes to introducing a logo that contains a clear reference to Hamburg. If that is there, then the logo should work also with just one H.

Cheers Diana

Hi – what about the typeface? Can we use every font we want and the client would buy the license in the end or should we just use free fonts?

Hi NorthernSoul, Great question. I would say, stick to free fonts for now and we'll ask the client in our feedback talk on Thursday! All the best, Jess

Hi NorthernSoul,

We have feedback. Please use the font that you wish, no matter if it is free or not. Once the client chooses an idea, it might be that at the end they go for another font anyway.

Hope that answers your question. Have a brilliant weekend! Diana

Dear all participants,

We're all totally excited by the huge amount of submissions and engagement you've shown us so far!

Our Halftime Feedback talk with the client this Thursday, March 12th- so get in all your updates and new designs and any questions you may have so we can keep up the score !

All the best, Jess

Maybe you can also clarify, if the colours of the german flag are suitable? For me as German, I would say no, because it refers to the capital Berlin and not to Hamburg. But I think our non German members should know this ;)

Okay lemo, thanks. We'll ask the client and get back to you asap! Best, Jess

Hi lemo,

Your great question is answered above, in the Halftime Feedback. //Diana

Hi everyone

We've got news! The Halftime Feedback was moved to tomorrow – Friday, March 13th. Which means that unfortunately you must wait one more day for some of your questions to be answered.

However, on the sunny side, this also means that if you had some update ideas for your submission before the Halftime Feedback, now you have an extra day to do it.

Cheers Diana (as Jess is a bit sick–, so I am happy to be your guide for today and tomorrow)

Thanks, Diana! Hope Jess will get well soon!

Thank you! Hopefully on Monday she should be back already :D

The Halftime Feedback is out. Let us know if you have any further questions. You are amazing!

well, i just had a quick look over the ideas, for me there are so many similar ideas, working with the same basic idea(-s) ... not sure how to vote this ...

Hi Rico, Hamburg has a lot of iconic symbolism and it's clear there are a lot of logos using these visual elements. I would say it's all about the details in this project! Find special and unique designs that well represent Hamburg and the community spirit. It may be helpful to re-read the briefing before you go through the ideas to vote. All the best, Jess

Thx for your answer Jess! well i see it a bit differently, i wouldn't upload an 'idea' only changing a detail, if it's not another direction! That's not my way... For sure it's about details here, but changing placements and so on isn't another idea... i would write the person, who uploaded the basic idea first, maybe collaborate, or maybe suggest the 'detail' as comment for developing the entry, would be much more fair for me, well that are only my honest personal thoughts, anyway ...

Good point. Agree with Rico.

Agree, first I used the shield in my logo and six pages of most of the logo is based on my idea! hmmmm...very suspicious :]]]]

Hello! As we update our idea with more slides, most of us put the latest one in the front as cover image. Just asking ... will the client look through every single slides, from the beginning until the end?
Or just the front slide? Because going through every slides for all ideas ... very time & energy consuming. But, sometime the best one is not in the cover image & hidden among other slides.

I think if the concept of the idea seems interest, the client will probably see every single one of it for more details, Just saying :-).

Dear LKK1511 & mehdielkorchi,

usually it depends on how much time the clients can spend to look at every slide. You should definetly make sure that the best version of your design is in front.

Of course the project guides as well as the strategist consulting the client have a close look at every single slide to make sure not to miss anything. Then we point out hidden pearls or undiscovered slides to the client, too. = )

Yours Jesko

Dear All Hockey Logo Enthusiast,

We’re happy to announce we have a really exciting and professional Jury for you and your outstanding ideas!

Let’s give a warm welcome to our 6 Jury members:

We're all really looking forward to the last leg of the project and thanks again for all of your awesome work so far!

All the best, Jess

Hi everyone,

We've got another great addition to our all start Jury!

Welcome Moritz Fürste, World Hockey Player 2012.

Great to have you with us :) All the best, Jess

any news about the name topic related to Mönchengladbach and why you call it "Sportliga" on facebook as well please discribe the tonality-direction more - esp. about: male/ female relation, is hockey the kids-friendly sport without any ultras - i believe in, should it be more soft or is hockey raw at all and should the brand work on merchandise for fans as well or is for intern use (by all the 28 clubs?) only?

Hi jorvoto, As mentioned above the client is aware and is proceeding with Hockey Hauptstadt Hamburg. Please take a look at the information in the Target Group section above, I believe it is very informative about who this is marketed to and the tonality. It should be both men and women, creating an over arching sense of community in all hockey leagues in Hamburg. Your logo should be created to be used with all possibilities and combinations. It also states above the logo should work in all settings and should work as a composite logo: i.e. in combination with the existing club and sponsor logos. Best, Jess

Dear jovoto while i was looking proposals / ideas to rate I have seen that some of them are stolen and someone is reporting using the link with the original idea. Why is the idea still there, what happens with people that are stolen 99% others ideas? Does the rating count? thank you

for example someone used a copy of a stolen idea and others rated his idea. now he says that will make an update but people rate while were seeing the stolen idea. i am really confused....please someone explain..

Dear demonietto, If an idea is unique enough to stand on its own but has similar elements of another idea used as inspiration, both ideas should be posted from the beginning so that the community is aware when rating as well that the client has this important information. Questions regarding similarities in ideas are always tricky. Myself and our team take it seriously and always evaluate the idea and the said inspiration. In each case it's different and we handle the submission as we see appropriate. It always depends on the submission and the uniqueness of the idea.
All the best, Jess

ich bin neu hier. deshalb meine frage. ich habe das gefühl, dass leute/kollegen hier absichtlich anderen schlechte bewertungen abgeben. wie relevant ist das ranking überhaupt? grüsse!

Hi there chairwalkandpapers, Thanks for your question and concern. I'm happy to answer them for you :) The ratings of your fellow community members establish the ranking for the Community Prize winners. In this project the Community Winners will be the ideas ranked 1st-7th place. In addition to the Community Prize there is also the Client's Choice award, which is selected by the client (independent from the community winners) which guarantees that an idea will be licensed - in this project for 1,500 euro. In each project the Project Guide, myself in this case, is responsible for doing thorough rating monitoring throughout the project to make sure the votes are fair and objective. Also, after the project closes for submission and the week of the rating-only phase, the project is unofficially closed for the guide to complete a final round of rating monitoring -before the project is officially closed and the Community Winners are announced. That's why it is very possible for the ranking to change from when the project ends after the rating period and the official project close. Throughout the project if you feel that their is any unfair behaviour you can always contact us! Feel free to write us via private message, check our FAQs or write to us in the Support Center (both links for the FAQs and Support are found on the footer of the page.) All the best, Jess

... vielen dank für die ausführliche antwort :)

You're very welcome! Best, Jess

over 5 years ago

Dear jovoto!just a question. Why you don't necessitate to people submit some comment when they vote?..If people give bad rate without any explanation is quite unfair..Also many people love projects without any comments..It is not too much to ask to write some words I think..Also new people here could be 100% sure that game is fair and there is no cross-voting with people that has lot of followers and huge karma..just a suggestion .What you think?

Also I believe rating should be started when rating time starts after you can't upload any idea and not before when many submit ions are still in progress and others not yet uploaded. You can see from the beginning at top 100 submit ions that people that upload their submit ions first are in and have a lot of rating. How can it be in "top 100" when submit ions are still uploading and are still in progress? Top 100 should start while people start to vote.

Top 100 should start while people start to vote and competition is opinion. The philosophy of jovoto as I see until now is about designers helping each other to make changes and do a better design ( to be the client happy and satisfied) . Jovoto helps sometimes when needed to develop at the right direction the idea and designers each other also like working as a team. When the rating starts from the beginning all designers are in a "competition" how can they be a team at the some time and help each other.?Maybe they become smaller and smaller teams depends about the same characteristics they have or because they know its other and working in smaller teams to get a result. I don't think thats the point. Its easy to participate at the jovoto but there is something missing to and out doesn't makes people to feel safe and that they are in a fair game as skybre said above. I believe there is place here to tell our opinion and this is something i like at jovoto :)

Hi skybre, Thanks, we appreciate your suggestion and feedback. We're always working on ways to improve our platform! Under project briefings we do our best to keep to the topic and only use it as a space for questions about that specific task. At anytime you can write to our Support Center (found in the page footer) about any ideas you have about the platform. All the best, Jess

Hi demonietto, I must have not refreshed the page to see your comments under the thread. While ratings are taken into consideration throughout the submission phase do be sure that the rating algorithms we use take into consideration at which time you submit your idea, how many ratings are in the project and the average rating. We are thinking about ways to improve the rating system and we're always up for hearing suggestions. As I said you can always write us in the Support Center with platform feedback and suggestions. All the best, Jess

Hello everyone, You've done an amazing job so far! So heads up, the project closes tomorrow so make sure you take all your last shots :) All the best, Jess

I am sorry I did not have the chance to colaborate here. I have moved recently and the web server have not worked well here until now (it seems). Best regards!!!!

Hi orangerender, That's a pity. Hopefully we get to see you in the next projects? All the best, Jess

Hi everyone,

Thank you again for so many really wonderful logos and concepts. 484 to be exact! Now the rating only period has started. You have 5 days of scrolling and voting :)

We'll get back to you once the final rating monitoring is done and the winners are announced. Thanks again and all the best, Jess

the good logos will get a low vote because the others can vote them down, to have better chances to win?

If we all remain fair and vote fair, then the best logos will win ;)

i don't think all those unprofessional freelancers will vote fair - i know the internet well enough to know it

to be honest or dishonest doesn't watch your status!

..i meant honestly does not depends on being professional or unprofessional designers

Hello everyone,

I understand your thoughts, but I would not worry about unfair votes. We have a tight and neat monitoring process here, everything should be fine.

Best, Jess

hi! So , the top is based only on the rattings, that we give to each other?

yes. But this is only the community ranking and the community prize. The clients choice could be every logo in this contest.

Hi DDiana, We're happy to explain how the rating system works! The ratings of your fellow community members establish the ranking for the Community Prize winners. In this project the Community Winners will be the ideas ranked 1st-7th place. In addition to the Community Prize there is also the Client's Choice award, which is selected by the client (independent from the community winners) which guarantees that an idea will be licensed - in this project for 1,500 euro. In each project the Project Guide, myself in this case, is responsible for doing thorough rating monitoring throughout the project to make sure the votes are fair and objective. Also, after the project closes for submission and the week of the rating-only phase, the project is unofficially closed for the guide to complete a final round of rating monitoring -before the project is officially closed and the Community Winners are announced. That's why it is very possible for the ranking to change from when the project ends after the rating period and the official project close. Throughout the project if you feel that their is any unfair behaviour you can always contact us! Feel free to write us via private message, check our FAQs or write to us in the Support Center (both links for the FAQs and Support are found on the footer of the page.) All the best, Jess

Tkank you so much for your answer, Jess!

Finishes just in time :)

Dear FAN-tastic hockey fans,

First, a huge thank you for all of your enthusiasm and participation in this successful project! And now we’re very excited to announce your choices for the official Community Winners on our platform.

Let’s hear it for:

  1. The crown of Hockey by - H2O

  2. Hockey Harbor Hamburg by voto

  3. HOCKEY No.1 by wycich83

  4. The acronym H by oxelot

  5. Big H by LSD

And last but not least sophD with 1st and 2nd place, ideas We are leading the way! and PRIDE & HONOR

A very big congratulations to all of you, amazing designs!

And the cool news is, it doesn’t stop here! Here’s the game plan:

On April 20th the all star members of the Jury will choose around 5 ideas. We will reach out to the selected finalists, the same day!

That means if you’re design is selected, you will be hearing from us on the 20th. Make sure you’re available via phone or email!

Starting already the next day, April 21st the chosen ideas and creatives will be presented to the official website of Hockey Hauptstadt Hamburg - - which will be unveiled the night before the Jury announcement.

From April 21st-28th there will be an open vote held. Hockey fans in Hamburg and beyond are able to determine the winner. As we all know...the crowd simply knows best!

That’s it for now! You’ll be hearing from us again soon though :) Thanks again and congratulations to all the Community Winners! Best, Jess

Congrats to all winners! When I readed your comment first, I thought H2O is the winner of the 1. place and sophD for 6th and 7th. Because you wrote it in the reverse order :)

I tried reverse order for a dramatic effect, but I'll add the rank :)

i expect to see the 1st contest with 3 winning entries by one of the usual suspects... this monitoring is a tasteless joke, like this related licensing, fees less than 1/2 // 1/5 of ordinary in major projects. - why you don´t give the "community prizes" simply by blind-subscription away...

sad to see that the entries win by jovoto-members with the most subscribers. this will not change if jovoto doesn't change some things, like anonymous entries or a voting only period without voting during the contest. With the actual rules, the community shouldn't be that high. Don't get me wrong, i don't hate the actual winners. For example, number 3 was my fav. The community prize should be independent from anything and just based on skills.

just a addition to your comment

It's not about changing the system, if you want... there are more platforms that can be adjusted to your desires, you could find them in google and participate there, I found Jovoto in google and it convinced me because I saw freedom in its platform!

Hi there, We take rating monitoring very seriously, using the algorithms as well as hours of manual checking from the Project Guides themselves. There is also the Karma threshold in place, which is very effective. We are however always looking improve our platform, rating of course included and if you have any suggestions, please write us in the Support Center. All the best, Jess

i stick to my opinion but i am also pretty sure that you do all your best to create a fair setting. I just don't like that a person (who placed well in this contest) subbed me and unsubed me two days later. obviously because I didn't subbed back. The only attention was to gain attention.

Have you ever heard of pyramid scheme lucathaesler? ;)

the system which is illegal in the business world ;)

I believe this happens at the end of each design contest!!!! The community winners do not go well with the community itself!!! I have always suggested that the ranking should be kept blind for all including the designer itself. Jovoto should only show the Top 50 or Top 100 designs only. Because i am aware of my Ranking in a public contest, i am prompted to ask for support from my community friends. The ranking should only be visible to Jovoto Guides and Client. After the submission period is over Jovoto can do the monitoring and release the names of the winners!!!! I hope this can work here :)

big congratulations to all the winners, this was my first contest and I am very happy to have been part of it, good luck to all!

Great to have you here, we're glad you found us :) And if you have any questions, feel free to get in touch! All the best, Jess

over 5 years ago

Congrats to all winners

My congratulations to the winners :)

Congrats to the winners!!!

Congratulations to the winners!!

Hey Jess, I can't reach the website to see the 5 chosen Ideas. Shouldn't it be online today?

Mich interessiert auch b r e n n e n d, für welche Logos sie sich entschieden haben :)

Hi H2O, The plan is to unveil the website by midnight tonight. I'll keep you posted here for any updates! Best, Jess

over 5 years ago

I am disappointed to your way to present works to customer..You don`t even get chance to works out of the community top 40 :( Am I right?

Hi skybre, The photos you see here are from the Jury meeting with a short list of ideas selected by the Jury- the top 11 were then chosen as finalists. The lucky 11 finalists will be unveiled by midnight tonight on Best, Jess

over 5 years ago

not even one logo out of community top 40!?!..anyway good luck to all..especially no 1(Maria)! ;)

Hi skybre, All of the ideas that were selected are in the community top 40. Are you looking at the page in using the popular sorting? Your can either see the ideas sorted by rank or popular. If you use the popular feature you'll see all of the finalist designs. All the best, Jess

Dear Hockey Fans and design enthusiasts!

Yesterday was the all star Jury meeting, where 11 designs were selected a Jury short list. The 11 finalists have been contacted and will be presented on the website by midnight tonight! Then an open voting will take place for 7 days. Exciting!

Looking forward to see the 11 finalist live and online :)

All the best, Jess

First of all thanks for taking my idea into the final. I had a look on the website and i ask myself why the quality of all the images is that bad? Ugly jpeg artefacts although all the logos were submited in good quality. Does anyone can change that? After all the work we put in our works it would be a pity to finish like that. ;) Thank you!

Hi voto, We explicitly said we will not send any high res images before an idea is licensed, which is why we haven't asked for any additional files. We will check however to see if the image quality can be improved from the files you've submitted. And good luck! All the best, Jess

Thanks for your answer on that Jess. I think there is a difference between a high-res or a finished/reproducable vector format and a jpeg in solid quality for having a clean presentation on a website. As this was a public contest all the files we uploaded here are public and have a better quality than on the HHH-website. Makes no sense to me, to have a lower quality there. You know what i mean?

We'll check up on it! Best, Jess

Thanks for updating the images! Looks good now.

Hey there!

Heads up, the 11 official finalists have been chosen from the Jury Short List and are officially up for viewing and voting on the Hockey Hauptstadt Hamburg website!

Go check it out and cast your vote now!

Congratulations to all finalists and good luck :) Best, Jess

Hi again,

I've got exciting news. I'm here to tell you that today the official winner of the Hockey Capital Hamburg challenge has been announced! With a running lead, let's give a huge round of applause and congratulations to:

sophD and her winning idea & Client's Choice We are leading the way!

Check out the results of the open vote and the winner announcement on the Hockey Hauptstadt Hamburg website.

And again a huge thank you to everyone for making this project a great success! All the best, Jess

Thanks a lot dear Jess, I'm so excited! special thanks to all jovotans, all jovoto team and also the Jung von Matt agency, you guys made it possible, God bless!

BIG congrats sophD! :)

Congratulations María for client choice!!!!!! Bravo!!!!!

sophD Congrats!

Platz 1, 2, 3...? was it a real voting process? wich are the final results??

congrats Maria! :)

I'm so excited! special thanks to all jovotans, all jovoto team and also the Jung von Matt agency, you guys made it possible, God bless!

Congratulations Mariaaaaaaaaaaaa ! :)

Congrats Maria! Interesting: The changment from H to HHH in the bottom part of the logo was done after the logo was chosen. This litte detail was part of other submissions. Anyway ... seams that (almost) nobody reconized that. ;)

Project terms

Project Terms for the "Brand the Hockey Capital Hamburg!" project.

1.    Scope

1.1    These project terms supplement the Terms of Use for creatives and apply to public projects in terms of section 3.1.1 of the Terms of Use. Definitions contained in the Terms of Use also apply to the context of these project terms. Public projects may be viewed by everyone. All registered creatives may submit ideas for such projects provided they accept these project terms.

1.2    By submitting an idea to the project, the creative accepts the terms of use and these project terms.

2.    Right to be Named as Author

By accepting these project terms and the terms of use, the creative waives any right to be named as author if the client wishes this when licensing the creative's idea. As long as the client does not purchase the idea, jovoto will ensure that the creative is named as author.

3.    Granting Rights of Use to jovoto


By submitting an idea to the project, the creative grants the rights of use listed in section 3 to jovoto.

3.1    Even when participating in a project or submitting an idea, the creative still retains the right, without restriction on content, time or space, to use his own idea for the purpose of self-promotion provided he observes the rights of third parties, in particular those of the client. This does not apply to the first six months following the end of the submission phase of a project. During this period, the creative is not permitted to use his idea in any other manner. The client's trademarks and other related rights may only be used if and when the client explicitly allows this for the performance of the competition. 

3.2    jovoto wishes to point out explicitly that participation in a project and/or submission of an idea does not confer on the creative any right to use material of jovoto or the client. In particular, participation in the project does not give the creative any right to use the logo or other materials belonging to the project sponsor (client) or to third parties. This does not apply in cases where the project terms or the project briefing call for other arrangements.

3.3    The creative submitting an idea to a project grants to jovoto non-exclusive transferable rights, without restriction on time, space or content, to use the idea, including associated creative works and any comments submitted therewith to the extent required for the operation of the platform. In particular, the creative grants to jovoto the right to make every comment and/or idea and the associated works on the platform accessible to third parties and to make any reproductions necessary for this purpose. The creative grants to jovoto the right to edit the works in question in order to present them more favorably on the website.

3.4    In addition, the creative grants to jovoto the right to make comments and/or the idea and the associated works publicly accessible for the purpose of presentation beyond the confines of the project, for example in the jovoto newsletter or in its blog, to distribute them and to edit them, in particular to create and present summaries or individual pictures of videos and texts, scaled-down versions of photographs ('thumbnails') etc.

3.5    Furthermore, the creative grants to jovoto the non-exclusive right, without restriction on content, time or space, to use the ideas and associated works in any medium for the purpose of communicating and promoting the project and/or ideas submitted to the project. To this end, jovoto may reproduce the ideas and associated works, distribute, edit, rearrange them, make them publicly accessible, broadcast and publicly play them in other ways, whereby this includes in particular making them available or broadcasting them by transmitting the content to fixed or mobile terminal devices of other creatives as part of automated subscription services (push services) or download services (pull services) (e.g. by podcast, RSS feed, Atom feed, XML interface or other technologies). The parties to this agreement consider the right of public reproduction also to include, in particular, the right to render the idea and associated works on the website using methods to play back audio and video data that can be received and simultaneously played by creatives (streaming), including the possibility of configuring the stream in such a way that the broadcast data can be stored by the recipient. In order to document the project and/or to promote the platform, jovoto may in particular include the creative's idea, alone or together with the ideas of other creatives, in a catalog of ideas, which will be made available to the client on conclusion of a project, and which it may reproduce as a different form of print publication and distribute (including as poster), where this serves as an appropriate form of publication for the platform, present at trade fairs (in particular in the form of banners, posters, video clips), make accessible as "best cases" on the platform, also in conjunction with other projects, or make generally publicly available, include in press releases or make available to third parties in the course of normal public relations work (for example for external press reports in journals).

3.6    In order to secure the greatest possible level of awareness and reach for the creative's ideas, the creative additionally grants to jovoto the right to publish the creative's ideas, and/or to have them published, on websites of external providers, to make the reproductions required for this and to transfer the individual works (i.e. the corresponding files) to the relevant third party, and/or to grant these providers technical access to the ideas for the above-mentioned purposes, including the right to reproduce the ideas for inclusion in their own websites. In order to achieve the aims mentioned in this sub-section, jovoto may use popular, established technical methods (e.g. embedded functions). The creative therefore consents to the relevant third-party provider adopting the works in question and also publishing them.

3.7    The creative will receive no monetary recompense for granting the aforementioned rights of use to jovoto. In return for being granted the rights, jovoto will present the creative's ideas on the platform and will give him the opportunity to sell his ideas to third parties or to jovoto and to participate with his ideas in projects.

3.8    In technical terms, the platform is a highly complex system with a large number of links. The content of creatives builds on from different user content and is cross-linked with it in many ways, etc. In addition, as a platform for creative services, the platform must provide a high degree of transparency and traceability – also covering the possibility of investigating or searching through events set in the past. The granting of rights of use in accordance with section 3 is therefore irrevocable and extends beyond any end to the user agreement. Content submitted by the creative to the platform can therefore remain accessible on the platform even after this license agreement terminates or the creative is no longer a user of the platform for other reasons.

3.9    jovoto also endeavors wherever possible to allow the creative every freedom to exploit his ideas vis-à-vis third parties. Within the scope of projects the creative may, where applicable, have the opportunity to subject his idea to open content licensing terms (such as Creative Commons licensing). Whether and to what extent this is to apply in an individual project (including the relevant details) will be specified in the briefing. The creative must in all cases explicitly indicate the use of third-party materials, including those that are subject to open licensing.

4.    Granting Rights of Use to the Client


By submitting an idea to the project, the creative grants the rights of use listed in section 4 to the client. The granting of rights of use in accordance with section 4.2 ff. is subject to the condition precedent that the client decides to acquire the creative's idea.

4.1    By participating in a project, the creative grants to the client the non-exclusive right of use, without restriction on content, time or space, to present his ideas and works as such outside of advertising campaigns or in order to promote the project, alone or together with the ideas and works of other creatives participating in the project, in any medium. Moreover, the creative grants to the client the right to use the ideas and works for the purpose of internal and external market research and for preparing the acquisition of the exclusive rights of use to the ideas and works. This may require the distributing and making the ideas and works publicly accessible, limited to the aforementioned purposes.

4.2    By accepting this license agreement, the creative grants to jovoto, subject to the condition precedent of the client's decision to acquire the corresponding rights from jovoto, rights of use to the idea that the creative has submitted to the project, together with all works, performances and activities contained in the idea, and to elements protected by copyright, design and performance protection rights associated with the idea (hereinafter referred to collectively as "works"), for exploitation in all known and unknown manners of utilization, in particular to the extent detailed below. This includes in particular – also in cases where rights arise at a later date – the exclusive, transferable right, unrestricted by content, time and space, and capable of being sub-licensed in parts, to reproduce the idea, and all works, performances and activities contained in the idea, irrespective of whether for payment or not, to distribute them, exhibit, rent out, to publicly render, in particular present, perform, display, make publicly accessible, broadcast, relay via cable or other systems (cable rebroadcasting), reproduce through video or audio medium, to make public via screen, loudspeaker or any other technical device, programs already broadcast or recordings made on the basis of public transmissions or to reproduce in any other intangible form, to edit and rearrange as well as to publish and use any such edited or rearranged form.

4.3    The aforementioned rights of exploitation for commercial or promotional purposes include in particular:

4.3.1    The right to reproduce the idea, and all works, performances and activities contained in the idea, in any tangible and/or intangible, digital or analog, form, e.g. through reprography or transfer to analog media (e.g. packaging, promotional material, advertisements, placards, books, stickers, printouts, pictures, illustrated books, books, comics, leaflets, flyers, photographs, photocopies, photo-mechanical processes, posters, magazines, newspapers), through digitalization or any other form of digital storage and to temporarily and/or permanently store on any other known type of data, video and/or video/audio media such as diskette, DVD, DVD-R, DVD-RW, DVD-RAM, HD DVD, Blu-ray Disc, CD-ROM, CD-R, CD-RW, CD-Audio, Super Audio CD, audio cassette, vinyl record, MMC, SD, MS, MS Pro, Flash Card, Smart Card, Secure Digital Card, memory stick, MiniDisc, DAT, hard disk, server, proxy server, USB stick and/or via transmission in the Internet or other data networks or through transmissions or in database systems; in particular this also includes the right to use the idea and all works, performances and activities contained in the idea for company-internal and -external presentations, in company-internal media such as intranet, PowerPoint presentations and for the creation and distribution of advertisements in print media and in electronic, especially online, means of advertising;

4.3.2    The right to distribute or put into circulation the idea and all works, performances and activities contained in the idea in any known way and on all physical analog and digital media independently or in combination with other works, especially in support of a product, and/or to offer these to third parties, in particular to rent and lend out irrespective of the distribution channel and the embodiment, in particular through distribution of the idea and all works, performances and activities contained in the idea on the aforementioned digital or analog media via wholesalers, resellers or retailers, mail order and irrespective of whether by remote sale, electronic transaction, free transfer or free distribution;

4.3.3    The right to transfer the idea, and all works, performances and activities contained in the idea, in any known technical manner and to make them known, and in particular accessible to the public. This includes, in particular, the fact that the idea and the associated works may be stored in digital form in a data processing system from which they may then be retrieved by third parties 'on demand' as a stream or download or any other form as digital signal via wired or wireless media and/or transmitted there with the consequence that the stored data are transferred to the receiving device of the third party where they may be decoded after storage, intermediate storage or immediately, i.e. converted into text, images and/or sounds and made visible or audible. The idea and the associated works may also be made available to the third party in such a manner that he/she may store the idea and the works contained therein and/or parts thereof in his/her receiving device and may access them there repeatedly. Interactive use by way of on demand is characterized by the ideas stored in digital form being made available to members of the public who are not present at the source of where they are made available, and being made available in such a way that members of the public have access to them and can request their transmission at independent times and places even if transmission of the works to third parties takes place at a later point in time than at the one requested. The online right of use exists independently of the form of transmission chosen by the client or its licensees for the use of the protected material and includes, for example, interactive or non-interactive online systems, electronic databases, the Internet, the World Wide Web, social networks and platforms such as YouTube, Twitter, XING, Google+, LinkedIn or Facebook, Apps, IRC or news, file sharing or application service providing;

4.3.4    The right to send or forward the idea, and all works, performances and activities contained in the idea, to third parties irrespective of whether in 'analog or digital' form whether via data networks in the form of subscription or download services (e.g. by streaming, video-on-demand, near-video-on-demand, podcasting, webcasting, simulcasting, IPTV, mobile TV, push services (such as RSS feed, XML interface, etc.) and pull services of all kinds) or via traditional modes of transmission such as public or private broadcast, rebroadcast and repeat broadcast via radio, television and similar systems of communication and reception, electromagnetic waves, electronic devices, wire, cable, satellite, antenna systems, digital means of communications and other technical equipment, whether via the client's own means of transmission or via public or private broadcast companies;

4.3.5    The right to publish the idea, and all works, performances and activities contained in the idea, first in any desired form at the point in time of the client's choosing irrespective of whether on any type of tangible media or in intangible form (e.g. on the Internet), irrespective of whether independently or in combination with other content such as a collection or multimedia work or as part of an encyclopedia;

4.3.6    The right to commercially exploit the idea, and all works, performances and activities contained in the idea, through the manufacture and sale of goods of all types (e.g. dolls, toys, stuffed animals, sports articles, household, bathroom and kitchen items, garments, printed matter including comics, sound storage media, headgear, buttons) and/or to exploit the media listed and described in this sub-section, the marketing of services of all types using the circumstances, names, titles, figures, illustrations or other relationships related to the idea, and all works, performances and activities contained in the idea, including the right to exploit the idea fully or in part through the production and sale of games/computer games, including interactive computer games, and/or other multi-media productions and/or other forms of work and to promote goods and services of any kind using such elements or through edited or unedited excerpts from videos ("merchandising right");

4.3.7    The right to modify, edit, combine, arrange the idea, and all works, performances and activities contained in the idea, in any manner, especially through correction and translation into any other language, through extension, conversion, augmentation, adaptation, complementing, through inclusion in databases or by the creation of collected works, through the substitution of images and figures, through changes to the characters of figures, or allowing such actions to be undertaken by third parties, and to publish, exploit, or have published and exploited, the edited or rearranged works in any of the ways described in the above provisions.

4.3.8    The rights granted exist irrespective of the technology used as the basis for the use of the right. In particular, the granting / transfer of rights of use are not bound to the form of data transmission (analog or digital), to the means of data transmission currently used or to the type of end-user receiving device. The client is especially entitled to allow this access via any type of equipment or device that is technically able to call up and/or represent the content provided. Access can be effected in particular with the aid of fixed devices (e.g. personal computer, set-top box for digital TV or Internet terminal) and mobile terminal devices, especially mobile telephones (via WAP, SMS, i-mode and any future standards), smartphones, electronic organizers, so-called personal digital assistants (based on operating systems such as Stinger, EPOC, Palm OS, Windows CE/Pocket PC), in particular via wired connections (telephone networks, TV cable networks, ISDN, DSL, Internet fixed line, etc.), via wireless connections (wireless local loop, satellite, radio [in particular DVB-H], mobile telephone networks [GSM, CDMA, HSCSD, GPRS, 3G, UMTS], wireless LAN) or in the process of synchronization with other electronic devices (e.g. via cable and network connection, Bluetooth or infra-red) and on the basis of various transmission standards and presentation formats (e.g. TCP/IP, SMS, MMS, EMS, PMS, smart messages, DVB, HTML, WML, cHTML, e-mail) in all online services, data and (tele-) communications networks, in particular the Internet.

The client is to be able to use the idea fully and exclusively on a permanent basis and to exploit it commercially, in particular for advertising purposes and across all media.

4.4    In addition to, and above and beyond, the above provisions, it is agreed that, if the creative has created a computer program, only the client will be entitled to exercise any proprietary rights to the computer program after the transfer of rights by jovoto.

4.5    Following the transfer of rights, the client is entitled at its own discretion and without the separate agreement of the creative, to transfer the rights listed in section 4 to third parties or to allow third parties to exercise such rights irrespective of whether in the original form or in an edited form. This applies independently of the content and scope of the license terms agreed with the relevant third party, i.e. irrespective of whether through the transfer of the exclusive right of use or through the assignment of individual or several fully inclusive or non-exclusive rights of use limited with regard to content and/or time and/or space.

4.6    The above provisions also apply in the event that the idea, and all works, performances and activities contained in the idea, have been combined with third-party protected material. If a collective creative work with shared copyright ownership has resulted from the combination of the works with other protected material, the creative herewith agrees to the exploitation of the collective work to the extent specified by the above provisions.

4.7    The use of material covered by open access or open content licensing terms for the development and creation of the project idea is prohibited, irrespective of whether this is done by the creative or third parties. The creative warrants that he will not use such material.

4.8    The idea will also remain visible on the platform even after being sold to the client. It will however be marked as 'sold (e.g. as 'Client's Choice').

4.9    The creative waives his right to be named as author in the exploitation of the idea. jovoto will work towards persuading the client that the creative's authorship should be acknowledged as author and that he should be named as such in accompanying material in cases where it is not possible to achieve such mention on specimens of the work.

4.10    Where the creative has used material and/or works of third parties in the course of developing and submitting the idea (for example photographs from publicly accessible databases, fonts, sample texts or similar), he also grants to jovoto and to the client rights of use to this third-party material and to these third-party works in accordance with the provisions of section 4.10. The sole exception to this are those parts of the idea that have been identifiably used for illustrative purposes and are marked as such components used solely for illustrative purposes and are explicitly titled as "SAMPLE" or "SPECIMEN" in the idea. Third-party materials and third-party works that are not marked as such will be treated as if they were the creative’s own works.

4.11    The condition precedent for the granting of rights in accordance with section 4 will be deemed to have been met when the client has made the decision to acquire the rights to an idea of the creative as specified in section 4, the client has informed jovoto of this in writing and jovoto has accordingly informed the creative in writing. jovoto will grant the license rights to the idea to the client immediately after the condition precedent becomes effective and the creative has been informed.

4.12    jovoto will immediately inform the creative in writing in cases where the client desires a direct license of rights from the creative. The creative and the client can then reach an agreement on the scope of the rights granted – if necessary with jovoto as mediator. jovoto will provide a specimen agreement on request.

4.13    The granting of rights of use in accordance with section 4 remains unaffected by the termination of the contractual relationship between the creative and jovoto and the underlying terms of use.

5.    Creative's Guarantee, Indemnity

5.1    The creative guarantees that he has developed all ideas, and works associated with the ideas together with the individual elements, himself, and that he is the owner of all rights that are necessary in order to grant the rights of use in accordance with sections 3 and 4 and to meet any other applicable conditions. The creative also guarantees that his ideas and associated works are free of any third-party rights.

5.2    The creative also guarantees that he will not submit or offer any content, in particular ideas or work samples, that encroach upon the rights of third parties or where content is ineligible in accordance with the above provisions. The creative must check whether his ideas and the associated works infringe the rights of third parties. Indications for such contractual infringements are given when, in particular,

5.2.1    Works subject to copyright, e.g. graphics, videos, photos or text (even when edited or alienated, unless the original can no longer be identified), are used that were not created by the creative himself;

5.2.2    The ideas contain performances subject to copyright or related rights such as live recordings of concerts, plays, circus performances, etc., or parts thereof, or include other performances protected by other related rights such as television programs (including opening and closing sequences);

5.2.3    Third parties have collaborated on the production of the content in such a way that they are able to acquire ancillary copyright, for example for recording, direction, editing, sound engineering, camerawork, etc. unless the persons in question have agreed to the exploitation of the idea created with their collaboration on the platform;

5.2.4    The content includes personal or other sensitive information about individuals or groups of people, unless the necessary consent and/or exploitation rights have been obtained by the creative;

5.2.5    Third parties are portrayed in photographs or videos in such a way that they play a major role in terms of their significance for the photo/video, unless the creative has obtained their explicit consent to the scene and to the exploitation of the results on the platform.

5.3    The creative also guarantees that he is not prevented by any contract of employment or other such agreement from contributing the relevant idea and participating with it in a project.

5.4    The creative will indemnify jovoto from any claims that third parties may assert against jovoto for infringement of their rights as a result of the ideas submitted by the creative. jovoto will inform the creative of any such assertion in writing immediately. The creative will make every effort to support jovoto in preparing a suitable defense. The creative will assume all costs incurred by jovoto in this connection, including reasonable costs for a legal defense. The creative is entitled to prove that the actual costs incurred by jovoto were lower than those claimed.

5.5    The same applies in the event of claims asserted by third parties when the creative infringes legal positions of third parties, in particular trademark rights or personal rights, or other legal provisions (such as prohibitions contained in the Act Against Unfair Practices – UWG) through the subject of the content, irrespective of the authorship thereof.