The Field Hockey sticks symbolise the field players, their arrayed layout referencing competition, discipline, unity, team spirit and above all the love for the game. Though hockey may be a sport where physical prowess meets tactical skills, there is no match for a team whose eleven hearts beat as one, or as the slogan says: eleven hearts, one team, one soul -"elf Herzen, ein Team, eine Seele".
Brand the Hockey Capital Hamburg!
What is the focus or core idea of your design?
The love for the game is reflected by the tight circle of hockey sticks (22 for two teams), forming 11 little hearts (the number of players in each team) which united can form a whole, one soul (the circle). Hamburg's official colors were used - Red and White.
Will your logo make players feel proud wearing it?
It appeals to their comradery and team spirit, the pride of being a hockey player and moreover, a special part in a mannschaft, bringing players together as one: "elf Herzen, ein Team, eine Seele".
Will your design also drum up enthusiasm amongst passionate hockey fans as well as sponsors?
It is aimed to bring fans closer to the teams, to unite the players and to inspire sponsors to invest in sports that value both physical and tactical abilities such as hockey.