The Field Hockey sticks symbolise the field players, their arrayed layout referencing competition, discipline, unity, team spirit and above all the love for the game. Though hockey may be a sport where physical prowess meets tactical skills, there is no match for a team whose eleven hearts beat as one, or as the slogan says: eleven hearts, one team, one soul -"elf Herzen, ein Team, eine Seele".
The love for the game is reflected by the tight circle of hockey sticks (22 for two teams), forming 11 little hearts (the number of players in each team) which united can form a whole, one soul (the circle). Hamburg's official colors were used - Red and White.
It appeals to their comradery and team spirit, the pride of being a hockey player and moreover, a special part in a mannschaft, bringing players together as one: "elf Herzen, ein Team, eine Seele".
It is aimed to bring fans closer to the teams, to unite the players and to inspire sponsors to invest in sports that value both physical and tactical abilities such as hockey.
excellent work. but as at you for one night there are so much viewings. it is a question.
I like the idea of the heart formed by two sticks. Maybe it would be good to focus on that aspect and make it more present like you do it on the shirts. In the circle the heart is quite small.
HI vlad_xmas, You totally hit the tonality of community and team spirit here, but I think theres a lack of the pride aspect. I think of pretty tough ladies and gentlemen when I think of hockey players and I wonder if you could show this 'toughness' and 'pride' while still including the hearts. What do you think?
Thank you for the appreciation :D I was thinking about how proud one feels when saluting his/her national anthem with a hand on the heart :) no matter how tough one can be, you can see even the biggest and meanest players overwhelmed with emotion. The little hearts thingy should be read between the lines, the main idea would be to bring the public closer to the players and the clubs, hence the tight circle, the crossed sticks etc. There's still time to play around and plenty of room for more toughness-um...-ness :D
thanks a lot! it kinda looks like a star, a hockey superstar :D
perhaps this is not working small, but in poster size or as here enimated; perhaps a real image then with real sticks.........? great concept.
cool, maybe i'll give it a go with some images with real sticks. thanks!
Hm, I think you have a great key visual here with the two sticks forming a heart. But the logo design you derived from that doesn't really work I think. Without the animation, nobody would see the connection because it's just too small and too much going on. Maybe it would be stronger if you just focused on a single pair of sticks/heart shape instead?
the single pairs of sticks is somewhere in the slides and on the shirts so they have a relative freedom of choice. plus it's a whole concept and depending on the situation a specific key visual can be used :)
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