The new Logo set the spotlight on a hockey player. I tried to show his motion by using different lines around the player. The colors symbolize the german flag colors black, red, gold. The hockey player is neutral (not male or female) and symbolizes a player itself as a piece of the team. If you making sports in a team, you don't make a difference between man and woman - you are a player in your team and you want to win the game.
Brand the Hockey Capital Hamburg!
What is the focus or core idea of your design?
I want to put the hockey sport in its true new light. Therefore I set the focus on the hockey player. Because hockey is a team sport and you need every single player to win the game. Every single player is important. Are you in?
Will your logo make players feel proud wearing it?
Will your design also drum up enthusiasm amongst passionate hockey fans as well as sponsors?