The Hockey Fortress

Visual solution

What is the focus or core idea of your design?

The design for Hamburg as the Capital of Hockey is a symbolic representation of the concept “My home is my fortress “. In our case Hamburg is the hockey’s home and the fortress is one of power and passion for this sport. You might say that the players are knights that are fighting for the honor of being the best. J The letters “H” is shaped by using two hockey-sticks.

I have also tied a second chromatic version, using green shades, the colors of the field. You will find it at the end.

Will your logo make players feel proud wearing it?


Will your design also drum up enthusiasm amongst passionate hockey fans as well as sponsors?

The logo is optimistic, intuitive, easy to read, clean and professional. Also, it has a strong concept and architecture behind it. So, yes, I am certain that this is an image that could inspire and speak to everyone.

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