Capital City of Hockey [update]


Hockey Haupstadt Hamburg brand identity.

What is the focus or core idea of your design?

The shield is a traditional symbol of strength. The crossed hockey sticks, ball and castle identify the game with the city and the curve at the top of the shield reflects the river.

Will your logo make players feel proud wearing it?


Will your design also drum up enthusiasm amongst passionate hockey fans as well as sponsors?

Yes. The logo can be printed or woven onto other color shirts bringing a unified identity and brand.