Minimalistic approach with many interpretations and symbolic clues.


When developing this idea the main goal was to give a strong hint to Hamburg. That is the main reason the logo is developed around the anchor. The logo also has other key elements 1) hockey sticks to support the sport 2) castle wall part from the Hamburg crest for history value 3) Anchor because of the Hamburg port quality 4) H since it is the capital letter of the logo text and also Hamburg city.

What is the focus or core idea of your design?

The main focus was to create strong crest with hints to Hamburg and it's history but still keep a connection with hockey sport.

Will your logo make players feel proud wearing it?

I think it will since it has qualities that should appeal to variety of personal taste.

Will your design also drum up enthusiasm amongst passionate hockey fans as well as sponsors?

Yes it will! But i think the fans will be the ones that make the logo special!

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