Hockey Hauptstadt Hamburg
1/4

Solution

This idea is a very simple and graphically reduced interpretation of the three important elements of this Brand. The rackets and the ball represent the elements of the "hockey sport" itself. The "H" stands - clearly - for Hamburg, Hockey, and Hauptstadt. The Mainform "the wave" can be simply seen as a Flag in movement or a scaled version of the wave, in the Hamburg Logo . All together build a strong, playful jet simple and clean Logo.

What is the focus or core idea of your design?

It distinguishes in being different than the sub brands (or teams). Thus it's more focused on the main tasks of a Logo: Highly recognizable, easy to remember, simple in colors, strong contrast and flexible in any media, wether print or digital.

Will your logo make players feel proud wearing it?

It will. It represents clearness, power and it's strong in any format or usage.

Will your design also drum up enthusiasm amongst passionate hockey fans as well as sponsors?

It should.

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