Hamburg Hockey Hauptstadt
Brand the Hockey Capital Hamburg


I have combined typography and minimalism to come up with my logo idea, maintaining a modern and clean look. Making the logo legible and relevant was important and i believe my outcome does so perfectly.

What is the focus or core idea of your design?

The city of Hamburg is well known for its transport services. The typeface itself and the layout is supposed to resemble the text used on train/bus schedules, transport also represents a journey and my logo demonstrates Hamburg's journey to being the capital of Hockey and staying number 1. I wanted my logo to be easily recognisable and not too overpowering, as i knew it would be used across a range of sources, so i believe my choice of typeface is ideal.

Will your logo make players feel proud wearing it?

Yes, because it represents the city, through text.

Will your design also drum up enthusiasm amongst passionate hockey fans as well as sponsors?

Yes, because it is not too overpowering and will not take away too much attention from the action packed hockey games.

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