Brand the Hockey Capital Hamburg!

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Hamburg, building the future of Hockey
Hamburg, a strong symbol for Hockey
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Solution

Using Hamburg as the 'foundation' for hockey, supporting Hockey players in their game. The castle represents the city and the hockey player moving along with the city, showing the progression of the sport along with strong support in Hamburg.

What is the focus or core idea of your design?

Using the castle as a main symbol, it strengthens the belief of Hamburg being the strong foundation for Hockey.

Will your logo make players feel proud wearing it?

Yes, definitely, the logo is sporty yet modern (with the symmetrical castle).

Will your design also drum up enthusiasm amongst passionate hockey fans as well as sponsors?

Yes. The logo conveys a timeless design and a strong movement between the city and the sport.

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