Less is more. So I tried to reduce it to the max and keep it as simple as possible. The proud initials of the brand name are completed by a stylized hockey stick. Cause Hamburg is incomplete without that traditional type of sport. Due to the fact that the best logos can simply be drawn in the sand with your big toe I tried to follow that rule.
Brand the Hockey Capital Hamburg!
What is the focus or core idea of your design?
Initials of the brand name completed by a hockey stick.
Will your logo make players feel proud wearing it?
Will your design also drum up enthusiasm amongst passionate hockey fans as well as sponsors?
I hope so. You never know...