Close resemblance between the inner shape of a hockey stick and the lower hull of a container ship builds a bridge between the sport and the harbour.
Brand the Hockey Capital Hamburg!
Brand the Hockey Capital Hamburg!
Close resemblance between the inner shape of a hockey stick and the lower hull of a container ship builds a bridge between the sport and the harbour.
The connection between the sport of hockey and the city of Hamburg, symbolized by the visual proximity between a hockey stick's negative space and a container ship's lower hull.
By stressing the connection between the two integral parts of the city (the harbour capital of Germany + the hockey capital of Germany), the logo should hopefully make players feel proud about playing an important role in what makes their city great.
By stressing the connection between the two integral parts of the city (the harbour capital of Germany + the hockey capital of Germany), the logo design should hopefully help the people of Hamburg to identify with the sport of hockey as a vital part of the city they love. Which in turn should give sponsors an interesting, new opportunity to tap into the civic pride of Hamburgers.
