I wanted to create a word-image brand, including lots of sportifity/activity.
What is the focus or core idea of your design?
Will your logo make players feel proud wearing it?
The "champions"-stars and the hamburg castle will make players proud to be part of the best hockey community in germany.
Will your design also drum up enthusiasm amongst passionate hockey fans as well as sponsors?
Hockey fans, sponsors and players will like the pure and modern brand on their shirts because of its simplicity and how the sport "hockey" (as a major part) combine with hamburg, the capital of hockey.