Hamburg - Hockey Hauptstadt
A simple monochrome coat of arms for Hamburg as the Hockey Capital.


The whole design is based around elements: Coat of arms, the letter H, and the game [hockey] itself - All inspired by Hamburgs own coat of arms. Captures and presents the speed of the game in a well respected and "clean" manner.

Works with, or without the text.

What is the focus or core idea of your design?

To give both players and supporters their own coat of arms, something to be gather around and to be proud of.

Will your logo make players feel proud wearing it?

Coat of arms (and banners) have a long history of manage to "rally the troops". With a simple design and clear concept this design becomes a symbol, and those who wear it will feel "a link" with others who wears it.

Will your design also drum up enthusiasm amongst passionate hockey fans as well as sponsors?

A bit of entropy can go a long way; And where there's entropy, there's curiosity. "Outsiders" will look at the coat of arms with curiousity (and furthermore want to know more about it), and those "in the circle" will [again] feel the link with the group that stands under this "coat of arms".