Hamburg's House of Hockey
The idea: show Hamburg as a proud ‘home of hockey‘ with all the city's great clubs under one roof.
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Solution

The striking and dynamic typography pays homage to the aesthetic of the harbour's most iconic buildings such as, Elbphilharmonie.

The star takes pride of place above the tall capital letters on a bold adaptation of Hamburg district's iconic logo; the castle combined with a dynamic expression of the hockey stick. Pride, tradition and dynamism play together in a harmony to create a strong and hanseatic brand characteristic.

What is the focus or core idea of your design?

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Will your logo make players feel proud wearing it?

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Will your design also drum up enthusiasm amongst passionate hockey fans as well as sponsors?

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