I sea innovation

Here's what happened

Challenge

This global player in automotive, motorcycles, robotics, and engines is interested to dive further into unexplored areas that have to do with waterside that can contribute to the sustainable growth for the company, which can vary from product to service to experience ideas.

Approach

jovoto curated 15 diverse creatives with peak diversity in their skills and backgrounds. As we are exploring different solutions for this challenge, the creatives, from seven differnt countries, had skills from Art Direction, Copywriting, Product/Service Design, UX and Experience Design. Each of them was asked to develop two ideas that will bring the brand closer to their undiscovered consumer needs and closer to a sustainable future.

Outcome

The creative team came up with a total of 42 ideas, with some being crazy outside-the-box to very simplistic but effective. The creatives impressed with their in-depth knowledge of old/current/undiscovered trends, completely new product/service designs and their user-centric explorative ideas.