Ice-Dream

Here's what happened

Challenge

The brand is strong in the retail supermarket space of both the UK and France, while its strength in Asia is more within cafes and branded ice-cream stores. This major ice-cream player is now looking for a scalable innovation platform to treat luxury ice-cream lovers around the world.

Approach

jovoto curated 12 diverse creatives with a background in Service Design/Innovation from eight different countries and invited them to come up with different service design routes. We need the creatives’ help in designing and developing an awe-inspiring new generation ice-cream experience that they would have until now, only been able to dream of. 

Outcome

The creative team came up with almost 50 ideas, with some being crazy outside-the-box to very simplistic but effective. The final designs were handed over to the client for further evaluation.