Here's what happened

Challenge

The brand is strong in the retail supermarket space of both the UK and France, while its strength in Asia is more within cafes and branded ice-cream stores. This major ice-cream player is now looking for a scalable innovation platform to treat luxury ice-cream lovers around the world.

Approach

jovoto curated 12 diverse creatives with a background in Service Design/Innovation from eight different countries and invited them to come up with different service design routes. We need the creatives’ help in designing and developing an awe-inspiring new generation ice-cream experience that they would have until now, only been able to dream of. 

Outcome

The creative team came up with almost 50 ideas, with some being crazy outside-the-box to very simplistic but effective. The final designs were handed over to the client for further evaluation.

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