Router 66
The very technical product ISR G2 gets associated with the emotionally charged myth of route 66. The Route 66 is known all over the world and stands for "freedom and carefreeness", which is also the "Reason Why" I propose.


Photos: © David Smith -, © Natalia Bratslavsky -

The main value proposition I'm referring to is cloud readiness.

The video and rich media capabilities are also communicated in an implicit way by the free road. I also made an ad referring to the value proposition of security using a photo of the famous Cadillac Ranch, which is located right next to route 66 near Amarillo, Texas.

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