The main idea is that you need a perfect fundament to built on. Doesn´t matter which job or business you are into, if the fundaments are rotten its hard to work upon and it will cost a lot of time and work to deal with it.

Cisco gives you the perfect basics. There is no need to worry about the hardwear anymore, so you can concentrate on your main jobs,which is hard enough. 

No matter if it´s security, Video/ Rich Media or the Cloud Readiness your business will run without any problems.

Here are the claims:

Security: "Every business needs a secure fundament (basement/baseplate/basis)"

Video: "A successful communication is the basis of every important decision"

Cloud: "A strong cloud is based on a working system"

The visual can be used as illustration or as a scribble for real photos that will be photoshoped.