description in the sheets
Nice concept I like that you are integrating the graphics the way that you are - You almost dont even need the ISR G2 pictured there.
thx cassandra, yeah currently I´m thinking about how to extend the concept to other media. Maybe I´ll get rid of the router for the billboard then.
Nice start, could even work like that for later billboard print campaign,
haha clever clever cleverererer
:) suche noch nach einer cleveren integration in andere medien
schwierig, schwieriger, ganz schwierierererer :)
Würde gut funktionieren, wenn man den ISR G2 eifach auf einer Glasplatte / durchsichtigen folie abbildet...
ich habe den konzept doch richtig verstanden? Hast du schon an einer Glasplatte mit einer Nebelmaschine dachinter gedacht? Für die Messen und ähnlichen veranstaltungen?
wäre ja in gewisserweise ein anderer Medium
ja hast du absolut richtig verstanden! Und die Idee mit der nebelmaschine ist auch toll! Das liesse sich vllt in der Form für citylights umsetzen. Mal gucken wie ich das einbinden kann, ein paar Tage sind ja noch.
Interesting Cloud integration concept!!!
It would be really cool if you can be followed by the billboard, i mean, no matter where you are(angle) you will always see the effect of the cloud integration!!!
yeah thx xavier! and you are right, thats the idea behind it! I´ll make sure to visualize it better in the next uodate, thaanx =)
Finde ich super...like it a lot...let me guess the billboard is a huge mirror reflecting the current cloud cover? or is it a standard printed poster. I think it would be great if you use mirrors throughout your outdoor campaign to reflect the cloud cover at a any given time! Not sure how you would approach indoor/print but the outdoor campaign is sure a great start!
vielen dank! no of course its not a standard printed poster. Honestly I thought about some kind of glass surface first, but the mirror thing is sure a good alternative! For indoors maybe glass and a fog machine...Les see what I can come up with
thx a lot! =)
Alright here is my update. I added some new ideas. Curious to hear what you think guys!
we had a comment on our idea and the question was why should the router be resting on the cloud, it should rather be below on the ground. Since your router also rests on a cloud i thought your reasoning (why you also used it on a cloud) would help to clarify the issue a little. Can you give us your reasoning? thanks dude
yeah I´ll take a look, give me a few minutes ;)
to answer that issue regarding my idea: My router rests on the cloud because this kind of visual highlights the basic idea of the router getting seamless integrated in the cloud
Thx a lot for your love Robinhov!
HEELLO can I get some ATTENTION here?? This idea is better than place 35!
Na, du bist aber direkt. ;o) Aber recht haste. Mir gefällt, wie du deine Billboards mit Leben weckst... ;o) Update auf 8*.
I have seen that over and over here, check the second page and see how many great ideas are on it,... I have opened a thread about it in the discussion after Rene posted the same concern
for me top ten, good luck!
Im confused, Cisco asked for a Marketing Concept with Product placement for the ISR G2 . If the other creatives ratings were based just on the ISR G2 briefing. Are two concepts would have a graet chance at placing or even winning. jovoto need to address this issue ASAP due to there own veiws.
Create concepts that communicate a compelling value proposition for the ISR G2.
The submitted concepts need to deliver the following:
The reason why a business would want to buy the ISR G2, based on at least one of the value propositions above. For example, one concept can deal solely with security. Another submission can focus on cloud. Or feel free to explore options where more than one is included in a mock-up (e.g. security + cloud readiness)
A headline plus 2-3 lines of copy and a visual representation (e.g. poster, video) of the reason why.