The term �cloud� is used as a metaphor for the Internet, based on a cloud illustration that is used to explain computer network diagrams and structure.

 It�s a most powerful way for brands of any size, whether a small business or large corporation, to begin using the cloud to establish their brand�s presence. Not only is this a new platform for online brands, but it�s a paradigm for mortar businesses � retail, health, food, services all will have a brand �in the cloud�.