In the name of peace

Create a name for a Stanford University research project. 

$1prize pool

Create a name for a Stanford University research project. 


Technology is changing the way people interact. Because technology is the middle-man of many people’s interactions, we are actually able to record and analyze these engagements. At the Stanford Peace Innovation Lab, we are interested in engagements that occur between two sides of an actual or potential conflict. Conflicts almost always occur across difference boundaries.  These differences include nationality, race, ethnicity, gender, geography, political affiliation, age, and all the other group identities we create for ourselves and each other.


Here’s the exciting thing:  What this means is that for the first time in human history, we can really measure this stuff.


Technology mediated engagement creates peace data, where Person A does a unilateral, measurable action across a difference boundary with Person B. For example, “poking” on Facebook is a positive interaction between two individuals, the quality and frequency of which can be measured. This type of interaction, called a Minimum Acceptable Peaceful Interaction (MAPI) generates a data trace.


Peace data is a frequently recurring data structure which allows us to measure peace:

• Dynamically

• At very high resolution

• Across massive sample sizes

• With extreme precision


To see an example of peace data, you can look at the pilot we did with Facebook at


Why does peace data matter? Another benefit of having technology as the middleman is that once we have the data, we can represent it on a map, begin to analyze and measure it, and design for peace. We will be able to “foresee” possible tension by early identification of a fall in interactions, and therefore take preventive actions before violence occurs.  


For the first time, we have the ability to measure tensions across conflict boundaries, in real time, with extreme precision--and display them in almost real-time. We are establishing partnerships with leading technology companies in Silicon Valley which have relevant data concerning cross-boundary engagement.


Another outcome of this project will be the establishment of a peace industry. Many organizations benefit from reduced global violence, organizations like governments and banks to schools and local businesses. These organizations will create a demand for peace data, which will encourage more technology companies to look for and create ways their business can contribute to this emerging industry.


The goal of this project is to show everyone how their individual positive interactions, big and small, can build peace across all human conflict boundaries.


The Peace Innovation Lab is passionate about collaboration--since collaboration is the best proxy metric we have for sustainable peace--and believes that achieving a global peace industry is only possible through collective effort. They have asked the jovoto community to share their creative input at an early stage to help define a name for this new, open-community peace mapping project. This will be the first of a number of projects that will help shape this groundbreaking initiative.


Stanford University is located between San Francisco and San Jose in the heart of Silicon Valley. It is recognized as one of the world's leading research and teaching institutions. Leland and Jane Stanford founded the University to "promote the public welfare by exercising an influence on behalf of humanity and civilization." Stanford opened its doors in 1891, and more than a century later, it remains dedicated to finding solutions to the great challenges of the day and preparing students for leadership in today's complex world.



Task Definition

A name. The product of the project’s efforts is the visualization of data associated with human interactions: a data map of sorts, but of social, inter-group space, in which geography and time are just two of many kinds of data. The Peace Innovation Lab is interested to know your thoughts on what it should name these visualizations. They have provided us with a word cloud of the concepts they’re hoping to capture in a concise and clear name. Feel free to use words from the cloud, or use your own. The only recommendation is that it should be concise, clear and memorable. The cloud can be downloaded here: Peace Innovation Concept Cloud



The challenge will be run in conjunction with another Open Zone: Peace 2.0 The Icon. Feel free to take a look at the Peace Innovation Peace 2.0 The Ico briefing  if you’d like to contribute visual direction or tap into some of the thinking.




As well as potentially having your name associated with this high-profile project, Stanford will be writing a blog post on the official Peace Innovation Website featuring the minds behind the chosen name. The creative/creatives responsible for the name will also receive an official certificate of recognition from Stanford University’s Human Sciences & Technologies Advanced Research Institute, thanking them for their contribution.


Target Group

  • Technology Companies
  • Social Networkers
  • Humanity


  • Modern
  • Active, Engaged Peace
  • Technology
  • Visual
  • Social
  • Scientific
  • Timeless


A worthy contest to be part,....

I agree with Gibstrit.

I have a little question about this contest. I was reading the brief and suddendly a doubt appears on my crazy mind: it´s just the name? Or we can propose the name and play around designing it?

Success to everyone! :D

You can create a name and If you wish to design around it that would be great too. It might better help get your concept across.

dizazter, thanks very much for your deeper interest--we really appreciate that level of engagement with this work!

If this concept of peace data and peace action visualization is interesting work, we hope to have much more engagement with the jovoto community, on many design and creative aspects of this project.

So if you have ideas about what those could be, please don't hesitate to let us know.

As just one example, the challenge of the most clear and useful ways to represent and visualize this data are also difficult, interesting, and unsolved.

Thanks Cassandra and mnelson :) I´m pretty sure everybody here at the Jovoto community will do their best. This contest sounds great and let me tell you I´m very excited being part of it.

My best wishes to everyone.

Is the language important?

Very good question, zionchrist. I lean towards english just because most of our current audience is english-speaking. But my ongoing interest in latin roots like pax is that there are very similar cognates in many other big languages, which might allow us to find a single name that would be evocative in e.g. english and the romance languages.

There's also enough awareness of the meaning of Salam and Shalom that some semitic-sounding cognate might allow us to evoke peace for the english-speaking, muslim, and jewish worlds all at once.

So I guess I'd say don't hesitate to try other languages, even though that makes the challenge a lot harder. If it's possible, it also makes the win a lot bigger. :)

this contest is interesting because I participate in contest for the first time in jovoto.

Happy to have you on board! : )

What a pity, you didn´t choose a text-only uploading tool for this contest! I mean, you did have the possibility to show your logo in the other contest, didn´t you? As far as I can see, people have been voting for images rather than names here - the old jovoto dilemma! :o(

what name did the jury choose???

oh dunt be...thts the beauty of comp...u try, u fail, u get up and try harder :) good luck for the future