The SUPP
The SUPP - The Stanford University Peace Project

Solution

In general one should call a spade a spade - and stick to that.
No further ado about material, origin, craftsman or whatever - first of all, it's a spade

The spade however, ought to be interesting so that the user wnats to know more about it.

This is exactly what this name does.

Other entries in this project

PEACE MEN
ce_ideas
5
66
5.14
mutual knowledge
Peace 2 Day
AmityMap or AmityScope