Here's what happened

Challenge

This global consumer goods company has updates planned. One initiative will be aimed at providing easier access to all of the consumer insights for each marketing team, in the form of interactive screens and spaces dedicated to insights learning. 
With new branding coming down the pipeline for the consumer insights team, there is a desire to gather more awareness of insights and insight gathering, as well as ensuring every marketing decision is made up using information. They want to kick it off with the launch of this evolutionary insights representation throughout the physical offices that will inspire team members to find out more about insights.  

Approach

This project is a four-phase challenge, jovoto curated five diverse creatives with an extensive background in UI/UX and wireframing for the second phase from five different countries and invited them to come up with different UI and UX  wireframes which provide the skeleton for the upcoming phases.  Up next is for five skills graphic designers to give the tool a face!

Outcome

The creative team came up with five ideas showcasing the different possibilities for the user interface of the tool. After reviewing the ideas, the team decided on which elements will be the basis for the third phase.
 

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