Here's what happened

Challenge

This global consumer goods company has updates planned. One initiative will be aimed at providing easier access to all of the consumer insights for each marketing team, in the form of interactive screens and spaces dedicated to insights learning. 
 
With new branding coming down the pipeline for the consumer insights team, there is a desire to gather more awareness of insights and insight gathering, as well as ensuring every marketing decision is made up using information. They want to kick it off with the launch of this evolutionary insights representation throughout the physical offices that will inspire team members to find out more about insights.  

Approach

This project is a three-phase challenge. In the final phase, we asked the creative whose design was favored from the second phase to return and finalize the tool design using adobexd. The final phase of the project included all missing details, design elements, and example copy to really be able to get a feeling of the tool.

Outcome

The creative developed a wonderful design for the insights tool which incorporates everything the client had asked for. The idea will now be pushed into production so the client will be able to use it in 2022 still.

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