I observed nowadays that more and more people are concerned about how they look, about their body, health and kilograms. So, I observed that more and more people prefer bio food, with less Kcal and beverages for diet, with 0 sugar.
TrendsReusable / Zero-Waste Packaging
I think this trend in a good one, the people look more beautiful, more healthy, with more confidence in themselves. For economy, is a good trend because people prefer diversity and to try new things.
I think it's untapped potential in the poor countries from east of Europe and it can be exploit.