Healthy snacking
White collars increasingly prefer dried nuts and fruits over processed food

Trends

Snackification

Observed Trends

White collars increasingly prefer healthy snacks such as dried nuts and fruits, oatmeal snack bars, and no-sugar snacks over processed snacks that include unhealthy ingredients.

Your Opinion

I think the trend is here to stay, as it's fueled by countless blogs, social media accounts and even celebrities. Many brands have already started to response by releasing products that are healthier, although some continue to trick the consumers by just using keywords while still including unhealthy ingredients.

Untapped Potential

The rapidly increasing awareness provides opportunities for brands to get creative and try products with ingredients that have not been considered as snacks before.