Insights Validation: Fa-tastic

Here's what happened

Challenge

This beauty brand needed to get insights on their on-pack designs for future products and asked jovoto to utilize the target group among the community.

Approach

This open insights project needed valued input from Women between the ages of 18-35 from either Germany or the Czech Republic. 

Outcome

More than 60 creatives from the platform provided their input on the favorite on-pack designs. They provided the client with detailed feedback and reasoning behind their decision. Five creatives were chosen for the Best Feedback Award and received 100€. The client chose the best-performing ideas and will take them into further development.