About the project

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Background

The consumption of jam is decreasing for several reasons. As one of the leading jam manufacturers, Schwartau wants to find new ways of giving this very traditional product a new future.

What’s the task?

In a first Jam Session last year, we set out to challenge jam as a product with ideas that think “beyond the jar”.  Now you have the chance to be part of the further journey. This task is for business, service and experience designers, as well as for product and interior designers and communication and promotion experts who love jam and are able to see this familiar product with completely new eyes.

What’s in it for me?

Be one of the creative thinkers who changes the jam business. As well as being eligible to earn a number of cash prizes from the €5000 prize pool, this is a chance to be licensed and have your idea realized by Hero.  

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