There already was a discussion on whether this topic should be situated in the red-light milieu. Personally I also think that prostitution isn't the best angle to tackle this serious problem.
According to the briefing the video should »arouse curiosity and should be impressive and different « to be shared online.
Such a »viral spot« has to be humurous and absolutely can cause discussions.
Aim is to make the subject premature ejaculation public.
I think it is easier to »meet« the target group with a funny story than to reflect a problem nobody talks about.
Besides showing absurd situations makes respondents do not feel »caught«.
Sure, but how exactly is prostitution humurous? A prostitute most of the times doesn't make money as easy as described in your spot, for her man with ejaculatio praecox is the best that can happen to her. The problem is much more serious in a partnership where both, men and women suffer from the unfulfilling situation. I think there is enough mataerial for absurd situations.
I didn't say that prostitution is humurous.
But as I said: A »viral spot« can cause discussions.