The Background
If Jever – the beer with the fresh tang of hops from Friesland in Germany – was a vehicle, it would be a Land Rover Defender. The four-wheel drive vehicle, which has been in regular production since 1948, is extremely tough, robust, authentic and has a mind of its own.

Jever has bought a classic vintage Defender and is now calling on you – the jovoto community – to redesign it! This vintage vehicle will then be converted into the “Jever-Defender” and given away at the end of the “Jever Adventure Tour”!

The Challenge
The aim of the project is to find an outstanding Frisian design for the "Classic Jever Defender” (from the year 1973 of which only 105 were ever made!). Your designs are reviewed by an expert jury which creates a shortlist. Finally, the Jever Facebook fans are the ones to decide which design is actually converted at a specialized Defender garage.

Winning this one-off Jever Defender will move even the toughest outdoor dude to tears – promise.

The Task
Customize the Defender Oldtimer the “frisian” way! Let your imagination go wild and grab this unique opportunity! Design the ultimate Jever Land Rover Defender and see it hit the streets!

The Prize Pool
There´s a total of 10.000 € prize money!
7.000 € awards for the best ideas and 3.000€ as the clients choice award!

Are you in?
We are exited to see your ultimate Jever Land Rover Defender– as well as your talent being part of this project!


Awarded ideas