Jever stands for Frisian lager enjoyment with a hoppy bitterness. No other lager offers this unmistakable taste and thereby represents individuality and a unique character. Like the legendary Harley-Davidson motorcycles. Almost every Harley sold is individualized with special components, colors and designs. Which makes them the perfect match!
With Germany’s leading Harley customizers Jever has designed its own Jever Harley Edition three times now and given it away, which has always generated a lot of media interest. Now it’s your turn – you are being given the opportunity to create YOUR own Jever Harley Davidson! During previous years Jever has created some breathtaking bikes, but now it’s up to you to top all that and to show everyone how dryly Frisian and individualistic a Harley can be!
Aim
For the fourth time, in 2014 Jever is giving away three customized Jever Harley-Davidson motorbikes – the more spectacular the Jever Harleys that go “on tour” on the big promotional campaign, the better! Your Jever Harley design should be one of these three of the show at large shopping malls and at events like the Harley Days in Hamburg or at custom bike tradeshows. They should impress the media just as much as Harley aficionados, and the design process and the subsequent production phase will be followed live by the 30,000 Jever fans on Facebook. At the big castle party in Jever the Jever-Harleys will be presented to the overjoyed winners of the Jever Harley giveaway. We have already seen grown men cry here in the past – the new Jever Harleys should once again bring tears of joy to the eyes of the winners!
Design the Jever Harley-Davidson of your dreams!
A Harley-Davidson Softail bike forms the basis of your design idea, a model which offers infinite variations. You can submit your design idea in three categories:
Category A) The roadworthy Jever Harley
Design a roadworthy custom Harley! Take inspiration from the Materials and design all modifiable components of the Softail Harley-Davidson. Everything is allowed, as long as your bike is TÜV-compliant and can be used on the roads. The current world champion in motorbike customizing will be in the jury and sharing his experienced advice with you during the project. He and his team will finalize and build the design idea for the Jever Harley selected by the jury!
Category B) The Jever-Harley paint design
Paint the Softail Harley-Davidson as you wish and let it shine in Jever style! For your design idea you can use all paintable areas on the bike. Please work only with the Softail Harley model attached in the materials.
Category C) The Fantasy Jever Harley
A special prize will be awarded to the Harley designs that are so crazy that they cannot be produced – there are no limits here, as long as your dream bike expresses the Frisian brand Jever and blows everyone’s’ minds!
All Jever-Harley designs should take into consideration the following points:
- Your Jever Harley must be in the basic Jever colors: green (RAL 6005, Pantone 3435c) and gold (Pantone 8382c). The frame color is Jever green. For technical reasons, different colored structural components e.g. chromed, are of course permitted.
- At least one Jever logo should be clearly visible on all four sides of your Jever Harley. The logo may not be changed and only the Jever lettering – without the castle – may be used.
- The use of the Jever geo coordinates 53° 34‘N, 7° 54‘E and the official claims “friesisch-herb” and “Wie das Land, so das Jever” are possible. But we are not looking for new claims and slogans.
- Defamation of the brand, the use of skulls and crossbones, political, violence-promoting or sexist symbols will not be tolerated.
- Jever also opposes any references to drinking behind the wheel!
Your Jever Harley should reflect the character of the Jever and Harley-Davidson fans. They are uncomplicated and authentic, are rough around the edges but stand by their word. They are real guys but not boasters or posers: and the beer takes its inspiration from the landscape, as does the bike.
Click on the following links to download working material and additional information related to the project.
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