Playbox - a fun way of interacting with packaging.


Playbox is a juice box packaging that challenges people's perception. It gives the impression that the box has many holes for inserting the straw, but actually only one works. People have to guess which of the holes is the right one. This engages people into a playful interaction, providing the possibility of choice and producing surprise.

What was the task for the work you show here?

The target audience for this project are young people.

What was your unique idea?

The originality of this project comes from its design which challenges people's perception. My aim was to create a packaging that will engage people into a playful activity, making them interact in a fun way with the drink.

Is the work you present here originally and genuine made by you?