One first glance at the card or poster from a far away site and one sees a very abstract image portraying the brand name Kuch. As we step closer we start perceiving female silhouettes posing beyond a veil.
What was the task for the work you show here?
The scope of the task was to create an image to present the brand´s first buoyage into on of the biggest fashion fair coming to Spain. The image had to suggest Kuch was a female fashion brand offering Prêt-à-porter.
What was your unique idea?
The idea was to make the brand name to stand out from far away while as one closed in could notice the brand name was just an illusion leaving a group of female silhouettes posing beyond a veil.
Is the work you present here originally and genuine made by you?