The contest of Illy-time asked: Participants need to design two versions of a wall clock that illy will present to the Italian and foreign points of sale of its distribution channel to be displayed inside their spaces. The versions, one basic and one premium , should differ from each other by graphics, materials and production costs. Both versions must incorporate the illy logo and be conceived with a highly innovative and surprising design safeguarding the brand image of illy.
What was the task for the work you show here?
What was your unique idea?
The clock is inspired by the thought of illy coffee world, the essence of it is in the quality of the grain. The coffee bean is the concept of the project, it remembers and results in an elegant object, innovative and surprising, the clock illy becomes unique as the aroma of his coffee.
Is the work you present here originally and genuine made by you?
Yes, it is originally and genuine made by me.