Barilla #liveinshare viral campaign
Social experiment
1/4

Solution

We invented a social experiment format consist of 60s length viral videos. The main video present the project to follow four case.

What was the task for the work you show here?

The videos were shot entirely at our studio. The soundtrack was entirely composed and recorded at our studio. The art direction belongs entirely to ZoneCreative.

What was your unique idea?

Generally people think that diversity could be an obstacle. We have a different viewpoint, and we wanted to prove it. We asked people, who speak different languages, to share a plate of pasta. The unique rule was to speak only their own mother tongue.

Is the work you present here originally and genuine made by you?

Yes, it is.

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