Arabica Experience
Experience Design for daily coffee brands, magical and unexpected communication with invisible ink.
1/4

Solution

This design seeks to add value to the ritual of drinking coffee , which is taken quickly on the streets of large cities , as a different way to start the day , as an emotional form of communication between the consumer and the brand. Inspired by the rush , and the tradition of reading the fortune in coffee cups .

What was the task for the work you show here?

Design a typography inspired by the coffe cup´s covers.

What was your unique idea?

Use the cups and coffee to generate an unexpected experience, creating emotional ties with people, making the start of the day a little more positive.

Is the work you present here originally and genuine made by you?

Yes.

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