Style v Message
An informal discussion on Style v Message in modern graphic design.


Business card designed to stimulate a discussion on the relative importance between modern graphic design's style and the message it aims to impart. Although the general purpose of the design shown here can be understood from the text, the primary visual element, the braille lettering, is indecipherable by the majority. The braille text is not embossed so it no longer functions as an information carrier so is purely decorative / symbolic (it spells out the word "INFORM").

What was the task for the work you show here?

To create a talking point for the above.

What was your unique idea?

Use of braille as a purely visual element. Highlighting the origin of written language as symbols.

Is the work you present here originally and genuine made by you?