Moj Sokić
Moj Sokić is concept for an easy-to-carry bottle label.


Moj sokic is concept for an easy-to-carry bottle label.

The design concept for these 'Moj Sokic' juice labels is simple yet functional bottle labels. Each white label is attached underneath the lid of a juice bottle and flips upwards to let users easily grip, hang or store their juice bottle wherever they see fit. The concept cleverly mimics the function of a carabiner clip often found on reusable water bottles, but executes the design in a cheap, marketable and disposable way.

The easy-to-carry labeling is also minimal and simplistic in its design, and a simple cutout shape of each type of fruit easily conveys the product and reveals the contents of the bottle.

Explain how and why you created this work. Was it for a specific brief, etc.?

This was a personal concept project for portfolio.

What were you trying to express?

Functionality, minimalism and simplification

Is it 100% your original work?