Two-in-one Virus Detector.
Product with two core functions: “virus detector“ and cleanser.
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Other (People worried about the neatness looking for different products to make sure their home is a virus-free space and are willing to pay more for products with superior benefits. )

Observation

Covid has triggered in us new habits and routines. People are aware of the importance of cleaning and sanitizing and are actively doing. However, how can they guarantee that the process has been done effectively? Can they assure there are no virus left at home? Currently there´s no way to prove it. The WHO has taught that 60 second rubbing is needed to kill viruses. It is evident that we need new tools to help us with this cleaning process that didn't existed before.

Conclusion

Consumers want to feel safe at home. Home is the most important place for every person. It is the place where they should feel at ease, freely touching everything and moving around without worrying about virus, germs and bacteria. This peace of mind will be an aspiration from now on and consumers will appreciate companies and products that will help them to achieve it.

Solution

This product turns visible the virus, which currently are invisible for the human eye. How it works? First, spray it over the surface or object. It will change its color to purple to show which areas are polluted. Begin to rub until the product turns clear. That means the viruses were killed, guaranteeing the surface is 100% sanitized. Its two superior benefits make this product a very useful tool for the new post-pandemic cleaning reality.

Optional Big Visual

The visual added is a reference that will help to understand the idea and the target. Is not the proposal of the final product.

Optional Text Slide

Full description of key attributes: People worried about the neatness looking for different products to make sure their home is a virus-free space. Since the COVID-19 pandemic, they have increased the number of products they shop and spend a lot of time and effort cleaning and sanitizing every surface and object at home. They are aware the regular home care products are no longer useful in this new normal, therefore, are willing to pay more for products with superior benefits.