Keep cool with Miele

Create the coolest vision for the future of delivery!

20.000€prize pool

Create the coolest vision for the future of delivery!


Miele is one of the world’s most trusted and most premium household electronics brands. “Immer Besser” (“always better”) has been Miele’s credo for over 100 years now, and innovation by innovation, they continue their mission to succeed customer expectations - constantly redefining product excellence and raising the bar for experience and convenience in the field of domestic technology.

Business challenge & Goal

Ordering for delivery is the future, especially regarding any kind of shopping or convenience food. But so far, any delivery system has one major drawback: If the recipient is absent, it gets tricky - especially when it comes to delicate goods that need cooling, like groceries, beverages or even medications! Miele is looking for inspiration in order to define and develop a possible product and service for the next generation of convenient delivery. We are talking about rather realistic scenarios here: How do we receive our deliveries in 2025?


There are many ways people could benefit from a system or device that allows deliveries, especially of chilled goods, to be made in their absence. What does a product look like that revolutionizes the last threshold of the delivery chain - getting to the end customer - and keeps things safe and cool? 
Think of specific users and use cases: Why, for what kind of delivery and how does your target customer use the device, and what pain points on the last steps of a delivery chain can your idea anticipate?

Target group

Think of your own target group(s) or persona(s) and what needs they might have. Create one or several use cases and show how your solution is a perfect answer to existing or future pain points and challenges.

Mapping a customer journey, defining use cases and highlighting/solving pain points is a good strategy to develop convincing product ideas! Think about age, family situation, home, work, urban or rural setting, lifestyle… Possible questions: How do people live/work/shop/eat in the future and what specific needs may arise in terms of delivering and receiving cooled goods?


As a most Trusted Brand, Quality, Reliability and engineering perfection are a given. But today, Miele is also known for their design thinking and strongly customer experience-oriented innovation! Your vision of a product that revolutionizes delivery culture can add to the “Wow, I didn't expect this from Miele!"-effect.

Required elements

Please consider the following points when you develop and visualize your Idea:

  • Target Group: What kind of user or customer would need a place for cooled deliveries to be stored? Who are they and how do they live?
  • Use case: What kind of things could be delivered that need cooling? Do you maybe see use cases in the future that don’t exist yet today?
  • Pain Points: What specific issues might a customer have with delivery in absence? How does your device solve these? (Safety, hygiene, accessibility, target group specific needs…)
  • Location: Where is the most convenient location for your safekeeping/cooling unit?
  • User access and handling: Who has access to the product or device and how do they access it (delivery service(s)/recipient customer(s)). Make sure it’s not too complicated! Convenience is king!
  • Flexibility: Does the device allow a variety of users/use cases, what contents is it suited for, does it have mobile elements, does it allow for sharing options… How do people live in your near-future scenario and how does your solution accommodate their lifestyle best?

Do's and Dont's


  • Closely follow the success measurements and the briefing!
  • Focus on the last moment of delivery and the physical product. We are looking for great threshold innovations at the point of handing over a delivery.
  • Keep it (somewhat) real: While we don’t expect detailed technical engineering, perfect renderings or full service design solutions, the overall technical and operational feasibility of your idea is still important. Make sure your sketches and/or text descriptions give an idea about how your device and use case scenario will work!


  • No focus on specific/extreme climate zones - the product should work globally.
  • The whole delivery service itself does not have to be reinvented. Your solution can be suitable for existing services and/or adapted to what you anticipate how delivery services may operate in 2025 and beyond.
  • Don’t go too niche - we are looking for a product that will work for many people!

Success measurements

  • Wow-effect, customer experience: Miele is known for outstanding products that go beyond customer expectations. Why does your user love the experience your solution offers? Does it solve major pain points? Nice to have: What is the unexpected extra that wows customers?
  • Easy handling and maximum convenience: How do you satisfy needs like safety, privacy and hygiene while making sure the product simplifies life as much as possible?
  • Convincing design and implementation: Good, practical integration into surroundings, appealing design solutions.
  • Flexibility: Does your Idea adapt to different kinds of delivery goods? Is it suitable for multiple users, both on delivery and recipient side, or does it target an important and very specific use case? Can it be implemented in a variety of settings?
  • Innovation, future-proof: Does your Idea convincingly pick up on trends and create an inspiring yet feasible vision for 2025?


You are free to use a wide range of formats. As mentioned in the Do' and Dont's, your visuals, be they sketches or renderings, should be clear and informative enough to communicate how your Idea works, what pain-point you have identified, how you solve it, and whether your scenario is generally feasible in the near future. 

Timing & Awards

Deliverables and deadlines

  • Deadline for the Halftime Awards: Monday, May 14, 2018 at 23:59pm (Berlin time)
  • You'll receive the Halftime Feedback on: Wednesday, May 16, 2018
  • End of submission phase: Thursday, June 7, 2018 at 17:00pm (Berlin time) 

Besides the chance to take part in this creative challenge, you could earn from the total award pool of €20.000. We are excited to see your vision to redefine the future of delivery! 

Legal overview

Please note that the Legal Terms for Keep cool with Miele have varying conditions from other projects, so please make sure you read them carefully.

Here is a brief overview of what is particularly important to be aware of:

1. When entering an idea for a project, jovoto as well as the client, may display, share and print it for evaluation or presentational purposes.

2. In this particular crowdstorm there is a six month exclusivity period for Miele

  • in which you may publish and share your idea on other websites or social media and ensure it is clearly labelled as a submission created on jovoto.
  • in which you ensure that the client is able to exclusively license your concept.
  • after which you may sell your concept to other parties, and use it as a reference in your portfolio. Please note that you are not allowed to use any reference to the client such as brand name or logo. If you want to publish your idea with the Miele logo or brand name it has to be approved by Miele’s Press Relations Office. Therefore if you would like to publish your concept with branded material after the six month exclusivity period, please contact jovoto support and we will transfer you to the Miele Press Relations Office. Please note that the client wishes to sign a direct license agreement. For further information please refer to the Project Terms §6.

3. Please beware in this project, you can not use open content material (images), such as Creative Commons. When visualising your concepts, please only use third party material for which Miele can exclusively license, such from as shutterstock, iStock material etc. When using any third party material, always include the link of the corresponding material in the upload form.

4. When uploading an idea you agree to jovoto's general terms of use as well as the specific project terms.

5. The project terms clarify rights for your upload as well as the details that go into effect if and when you are informed that the client wishes to license your design.

6. Please carefully check and review your submission before publishing it - it can only be deleted within 24 hours.


Helpful links

Download material

Click on the following links to download working material and additional information related to the project.

Project terms

For this project, special  project terms  apply.

Halftime Feedback

Dear Creatives,

A big thank you from our client for the almost 50 submissions in the first two weeks of our cool challenge! Your ideas and creativity have sparked the curiosity of the client to see what you will come up in the remaining three weeks of submission.

Here are the most important things to keep an eye on (in addition to the brief) when reworking your ideas or coming up with new ideas:

Lateral thinking

We’ve seen a lot of ‘boxes’ so far. Think beyond that, beyond the generic box and lockers. If Miele can cook a fish without melting the ice it is encased in, they can definitely think beyond the cooling box.

The delivery man(?)

Try to think outside current (life) standards to make your idea future proof. How will things get delivered in 2025 and beyond? Will we still see the delivery man at our doorsteps? Will it be drones or robots? What or who else can you imagine?

Emotion & desirability

Most of the ideas are very technical, and missing emotional qualities. For instance, if you go for a fridge or a box, don’t think of it of being just that, but a furniture piece, outdoor object in a garden or garage or public space... If your subject is “food”, we all know food is all emotion. Think indulgence! ;) But also come up with a really suitable integration into the surroundings you are designing for.

What is your specific target group?

Sure, the target group is anyone who needs cooled stuff delivered. But who is your specific target group? You can be very specific in your presentation about their characteristics and pain points in 2025(!). This will likely bring you to a next-level perspective and enable you to envision solutions that are truly innovative and unheard of - while enabling you to show that there will be clearly defined use cases for them!


We have since long stepped into the future where objects that only do one thing are a waste of space and imagination. Think smart! Think multi-purpose! What future services and infrastructures could your solution be paired with?

Technical: about the cooling

If your design has a cooling function, show us where it is placed, and tell us roughly how it might work. - what technology it is specifically, it is not something you have to be able to answer, unless it is a pivotal element in your design (photovoltaic energy etc.). If it is cooled by an external source or device, mention that too.  

Want to go even further?

Then we’d love to know: Is your solution B2B or B2C or both? Is it privately/ individually owned, pay-per-use, subscription or free? What partners will Miele have to cooperate with? Is it eco-friendly?

Success measurements

At the end of the day, your idea must check off all the 5 success measures shared with you in the brief: wow-effect / customer experience (It’s Miele!), easy handling and maximum convenience, convincing design and implementation, flexibility, and innovation (so 2025!).

CONGRATULATIONS to the teams taking home the 3x Halftime Awards (3x €500):

Miele HUG by Hakan N Türkmen & PantoneBlackU - because the idea is so simple, and yet so creative, clever and elegant (too design) that this could easily be something worth the Miele brand

Symbio by team joanaf & Pavlina K - great multi-purpose approach(!)

Frost Post UPD by team Pavlina K & joanaf (double congrats!) - because the idea is very well thought through, with a lot of function integration.

All three ideas are going in the right direction. More client feedback will be shared with them under each individual idea. Ps: thumbs up to the runner up Miele Freshrideby elodiedelassus. The idea shows a great deal of lateral thinking! Bravo! 

All the best from Berlin.


Show older comments (29)

Hello Creatives of the World!

Are you ready to show off your amazing ideas in terms of delivery of chilled goods in 2025, something worth the Miele brand?

Make sure to read the brief (more than once) and to go through the Download Material from the brief! And before you even start thinking about your target group, use case or product solution, find out here what you will need to upload in your idea presentation, in terms of contents, image sizes and text.

Happy creating! Looking forward to your ideas! And if you have any questions ask me either by private message or here under the brief.


I think there is a bug prevents me to see the latest ideas slides with an endless 'Encoding in progress' message.

Dear HichamBahr, I will look tomorrow into it, when I am back into the office. Cheers, Diana

It should be working now. Please let me know if it doesn't. ;) Diana

Thanks Diana, It's OK now :)

2025 is like 2036 and its like 1995 why you think in 205 something is going to change ,stop being pushful,

Hey everyone,

It’s great to see all the ideas coming in for the past 4 days. I can see that you are really enjoying the challenge brought by Miele! Keep going.

Although I know you are excited to share with us and get feedback as soon as possible on your ideas, it is pretty difficult (for me, your fellow creatives and the client) to fully review an idea if it is missing a lot of information. So I encourage you to have a complete concept (work on all the slides) as soon as possible. ;)

Presentation-wise, as it says in the Read Before You Start, no text on the first visual (unless it is a headline or name essential to the first slide). In general avoid text in images. Text should be placed in the text box, unless it is necessary to understand the image (like a diagram or headline). Text should complement the image without cluttering it.

And no gifs as the first image. Also gifs are not recommended in general, as your ideas will be printed by the client (check the PDF button on the top right of your submission).

I hope it helps! One last thing for today. I’ll be out of the office for one week, and while I’m gone my talented colleague Jana will take over from here. She’s been briefed and onboarded, so she’s ready to go!

Looking forward to be back and see what you all have been up to, Diana

I think assigning a slide to illustrate the pain point in the home delivery system is a waste of a slide that can be used to illustrate the idea by the creative. We all know the pain points, which is why Miele set up this project .. Give us more space to provide solutions as long as the problems are known to all.

Hi Hicham,

coming up with a target user and showing the Pain Point you have isolated is indeed a fundamental part of the challenge here, so it is definitely not a waste of a slide! Pain points that you solve specifically could be anything in the user journey - yes, the overall goal is enabling cooled delivery in absence, but what specific pain points do you see within your user's journey? Multiple user access needed? A craving for hightened safety and surveillance? A need to make the device itself mobile? A need to make it self-sustaining? Is space an issue? Is privacy an issue? Is design or styling an issue? Are pets an issue, or small children, or the need to store medication, or bananas and bananas only...? The pain point is not the overall goal (delivery in absence), the pain point is what you can solve with your solution on a deeper level! :) Finding a valid user persona/use case for cooled delivery and solving a specific pain point within your scenario is elementary, so please use that slide and use it well! Thank you for asking this question though, it's really important to be clear on that!

BTW, I see your activity in giving feedback here, which is, in lieu of a better word and please excuse my unintentional pun, really cool! :)

Best, Jana

Hallo, everyone!

I am so WOWed by the plentitude of -ahem- cool ideas we are generating here, and very happy to jump in on this challenge while Diana is away!

Please definitely pay attention to her points in her last comment here - and in addition, check my answer to Hicham's very good question! This challenge is as fun as it is somewhat layered - but the layers of solutions that you can develop are a huge benefit! You can - come up with a really great use case and target persona/user - come up with a really awesome product Idea - come up with a really challenging and interesting specific pain point or in-use scenario - and most of all, really think outside the box (pun not intended, once more)

I have just heard from the client, they are as stoked as me to see so much amazing activity here. What they very much would love to see is even more creative approaches, more lateral thinking, more variety of use cases. What if your design is integrated in other (future) structures or services (think about the makro trends in the project kit!)? What if it allows for multiple uses? What if it's in someone's car or on the roof or what if their dog can operate it or what if it can also serve to take out the trash or be used as an external pick-up station (someone delivers frozen pizza and picks up something else) or if it could also be heated or used for normal parcel deliveries...? You can really open up here and imagine things, don't be too scared of feasibility - if you can imagine how it could work, show us! I'll get cracking with more individual feedback now :)

Cheers and all the best, Jana

Hi Jana, Nice to see you on board :) I definitely agree with you about showing the pain point.. What I mean about a waste of a slide, is the image not the text.. I already used the text for describing the pain points.. but illustrating it :(

Hey Hicham!

I see, I see...! Yet I can imagine that a quick pencil sketch will help in many cases to show certain pain points, and a little bit of storytelling or a quick draft of a user journey or a part of it can be a great way to illustrate and spur imagination, especially when we talk about the future - although it's 'only' the near future! :) If I as a client read or hear about 'my groceries are always in danger of being attacked by local wildlife', I may imagine it much clearer if there's a little comic of raccoons, and that way, your Idea will also become more sticky ('oh, I remember that one Idea that really stuck with me because it had raccoons!')

But I see your point for sure!

Best, Jana

Hey, All!

Check out this article about how Miele ovens can cook fish inside a block of ice without melting the ice (yep, I made that face, too!). Here is Miele's presentation of the Dialog Oven. Of course, we are not just thinking about cooking food, but about a device to revolutionize tempered delivery, and about topics like multi-user, multi-functionality, safety, accessibility and maybe even mobility or a great integration into other (future) services and systems, but I think this is an astonishing benchmark of technological innovation for us, set by Miele themselves! What I like most about it is that you can clearly see how Miele innovates with a dedication and focus on creating that extra level of real user benefit. It's not just a clever gadget that will make you buy, then let you get bored with a feature you actually don't use or need. It is engineered to have a real, lasting impact on any customers' life, so that every time they use it, they may just think "This is so awesome! Gets better every time!"

Of course, what we come up with here does not have to comply with the luxury feel of the Dialog Oven and its presentation - Use cases, pain point solutions and comprehensible scenarios can exist in many settings or ways of living, many of which I already see reflected in your Ideas! But the innovation and the real and lasting benefit of it for any customer or even service provider is transferable from the example of this luxury kitchen appliance to what we are working with here!

Keep up the great work! :)

Best, Jana

...Also, I see most submissions with a complete blank on target group specifics! Please consider it a mandatory element to find a really convincing target group and specific use cases - this will actually help you to come up with out-of-the-box, surprising and innovative approaches and also with showing how you really solve a need and a pain point! :)

It's great to be back and see so many ideas! Thank you, Jana, for your invaluable support! As Jana mentioned, the client is already assuming that your idea is for the general target group: people who need stuff delivered cool. Therefore, the client wants to see for which specific target group within this bigger group you are envisioning a solution. You can be very specific in your presentation about their characteristics and pain points in 2025(!). All this is as important to the client as the product design & usability.

Have fun updating and developing! I will be back tomorrow with the Halftime Feedback. Diana

Dear Miele Creatives, the client Halftime Feedback is here!

Make sure to read it! It will help you evaluate and update your existing submissions. And also inspire you for the best new ideas.

The three Halftime Awards will be announced tomorrow on this channel. Stay tuned! ;)

Last but not least, a big THANK YOU from the client to you all. You are the best!


CONGRATULATIONS to the (teams) taking home the 3x Halftime Awards (3x €500):

Miele HUG by Hakan N Türkmen & PantoneBlackU - because the idea is so simple, and yet so creative, clever and elegant (too design) that this could easily be something worth the Miele brand

Symbio by team joanaf & Pavlina K - great multi-purpose approach(!)

Frost Post UPD by team Pavlina K & joanaf (double congrats!) - because the idea is very well thought through, with a lot of function integration.

All three ideas are going in the right direction. More client feedback will be shared with them under each individual idea. Ps: thumbs up to the runner up Miele Freshride by elodiedelassus. The idea shows a great deal of lateral thinking! Bravo! However, the submission is still missing a lot of info and therefore could not be awarded.

Keep going! Diana

Congratulations to the winners and the other creatives... so many good ideas.

Congratulations for all winners :D

Congrats to all winners.☺

Congrats to winners, well deserved :)

Are you stuck with your existing idea? Don't know where to start? Here is a big HINT: Use the existing infrastructure (around the home, in the home, around the city / village, outside the city). Use what exists, or use what will exist in 2025!

Also try thinking out of the "box". ;)

You are welcome! Diana

Time is ticking! 4 days to go!

We are entering soon the last 48 hours of this amazing Miele cool challenge. You've done impressive work and I am sure more is on its way in these last two days!

Make sure that by the end of the submission phase your ideas are well finalized. And please do not use the same image more than once in your presentation.

After that stay tuned for one week of rating from you (the community of creatives). More on that soon.

Have fun creating! Diana

24 HOURS LEFT! Now or never!!

Dear Everyone,

The submission has finally come to an end! I want to thank everyone who has submitted in this challenge! Bravo! And also a big thank you to everyone who has left feedback on these ideas, to help the creatives see their missed spots and improve their ideas.

Now I would like to ask everyone to take a bit of time and rate these ideas. We have prepared some rating dimensions for you, meaning that you can explain in more depth (by rating these dimensions) how you are evaluating the idea:

Dimension 1: It would make my life easier and I'd love to have this product for myself This would be convenient to install and use, and really make my life a lot easier! Additionally, it’s a cool/attractive product and/or service I would really like to have/use myself (and would be ready to pay for)

Dimension 2: Future proof for 2025 and beyond It’s feasible for 2025 and also sustainable in terms of championing future developments after 2025: I see how this would adapt to further future scenarios of infrastructure, services and living

Dimension 3: Fits the brief

The rating is open from now for a week! Rate and be fair.

PS: More about rating on jovoto here. Diana

That is a nice update on rating process

Thanks for sharing, DreamWorks and Fatima. I am happy to hear that! :)

We have entered the last two days to rate!

These are the last 24 hours to rate. Now or never!

Thank you everyone for rating! 1500 ratings - wow!!

We will now check the ratings for fairness (also called rating monitoring here at jovoto) and I will be back next week with the community winners, as rated by you.

All the best from Berlin, Diana

Update: The announcement of the community winners will take a few more days. I hope you are excited as I am! ;)

Dear Miele Creatives of the World,

I am happy and honored to announce today the Community awards as voted by you and after monitoring.


Top 5 Community Winners

Place 1: Bravo Home Buddy by Tommaso Balladore

Place 2: Clip Cool by team Elif Ezgi Erdem & studiobalkon

Place 3: In & Out Fridge by Bogdan Tanase-Marinescu

Place 4: Automatization on Demand by team Mariya & wildyracing

Place 5: Fresh Parking by voinealex

Best Collaboration Awards (5x)

Clip Cool by team Elif Ezgi Erdem & studiobalkon

Automatization on Demand by team Mariya & wildyracing

Miele HUG by team Hakan N Türkmen & Engin Akbaba

Car Delivery (Smart Lock) by team Elodie Delassus & Hicham Bahr

Symbio UPD by team joanaf & Pavlina_K

Best Feedback Awards (2x)

Fatima Sinanovic

Hicham Bahr

Well deserved awards for our Miele cooling challenge. Thank you, Fatima and Hicham, for your continuous and helpful feedback to the idea owners. And last but not least thank you to everyone who has voted and upvoted.

See you very soon with the Client awards! Here is the overview of the winners.


Congrats to everyone! Great project!

Congratulations for all winners :))

Congrats to all! :)

Congratulations to all of the winners, well deserved, and good luck for Client Awards :)

Congratulations to all;))

Big Congrats everybody and a big UP for the guiding dear Diana and Jana!

Congratulations to all! :)))

Congrats to all!!!


It's interesting that the idea template got a vote!! But it is strange to get a rank (!!!!) and precede many of the creatives, despite waiting for two weeks to announce the result of the electronic vote for "rating monitoring". We may soon see the idea template gets an award ;)

Dear Hicham, good observation! An oversight from my part by treating it as any other idea. Won't happen next time. ;) The rating monitoring is not fully electronic. I am doing the monitoring myself by looking at and interpreting the data that our algorithm shows us., and hence the results. I just wanted to clarify that the human factor is very important in our monitoring.

All the best from Berlin, Diana

Hi Diana, Thanks for the response :)) I know perfectly well that the rating monitoring is done manually, so my words were clear about "electronic vote". Thank God that the idea template will not compete with creatives for prizes in the upcoming projects ;)

Congratd to all the winners !

HI Diana, Do you have any information on clients feedback/choice?

Regards, Dragos

Dear Dragos, as mentioned in the brief, the client has six months to decide ("six month exclusivity period "). Hopefully I will be back with news sooner than that.

It's just been announced. ;)

Hi everyone,

I have BIG NEWS today! I am here to announce the client’s top ideas!


Client’s Choice incl. License (3x)

Bravo Home Buddy by Tommaso Balladore

Miele HUG by team HakanN Türkmen & Engin Akbaba

UMBI by voinealex

Client Shortlist Awards (8x)

Zeoloop by team sarkar & Juan Pablo Cruz

Miele RUBIC by team HakanN Türkmen & Engin Akbaba

Flexibox by Aybars Senyildiz

Symbio UPD by team joanaf & Pavlina_K

Frost Post by team joanaf & Pavlina_K

Frost Roll by Arman Akopyan

Car Delivery (Smart Lock) by team Elodie Delassus & Hicham Bahr

2 Sided Delivery Miele by szymonwit

Congratulations to the three top ideas that impressed the client so much to be given a license. Congratulations of course to the eight runners-up as well! Top work! And to everyone who has participated in one way or another in this project. This is a collaborative space and the final result in such a project is the sum of everything that happens. So THANK YOU, ALL!


CONGRATULATIONS everybody. Well deserved :)

CONGRATULATIONS to all winners!))))

Big congratulations to all winners :))

Congratulations to all winners!!

Huge congrats to all winners and participants!

Congrats to everyone great Project and awesome ideas!!!

Project terms

Project Terms For Public Projects


The following Project Terms are the legal basis for your participation in this Crowdstorm.

In §3 we define the rights that you pass on to jovoto when you submit an idea.

In §4 we define the rights that you pass on to the client. From §4.2 onwards, you find the details about which rights you pass to the client once the Crowdstorm is completed if they decide to license your idea.

In §5 you will find important points on what you will be held responsible for (like respecting copyrights and clearly marking all third party material in your submission).


1. Scope


1.1 These project terms supplement the Terms of Use [link] for creatives and apply to public projects in terms of section 3.1.1 of the Terms of Use. Definitions contained in the Terms of Use also apply to the context of these project terms. Public projects may be viewed by everyone. All registered creatives may submit ideas for such projects provided they accept these project terms.


1.2 By submitting an idea to a project, the creative accepts the terms of use and these project terms.


2. Right to be Named as Author


By accepting these project terms and the terms of use, the creative waives any right to be named as author if the client wishes this when licensing the creative's idea. As long as the client does not purchase the idea, jovoto will ensure that the creative is named as author.


3. Granting Rights of Use to jovoto




By submitting an idea to a project, the creative grants the rights of use listed in section 3 to jovoto.


3.1 Even when participating in a project or submitting an idea, the creative still retains the right, without restriction on content, time or space, to use his own idea for the purpose of self-promotion provided he observes the rights of third parties, in particular those of the client. This does not apply to the first six months following the end of the submission phase of a project. During this period, the creative is not permitted to use his idea in any other manner. The client's trademarks and other related rights may only be used if and when the client explicitly allows this for the performance of the competition.


3.2 jovoto wishes to point out explicitly that participation in a project and/or submission of an idea does not confer on the creative any right to use material of jovoto or the client. In particular, participation in a project does not give the creative any right to use the logo or other materials belonging to the project sponsor (client) or to third parties. This does not apply in cases where the project terms or the project briefing call for other arrangements.


3.3 The creative submitting an idea to a project grants to jovoto non-exclusive transferable rights, without restriction on time, space or content, to use the idea, including associated creative works and any comments submitted therewith to the extent required for the operation of the platform. In particular, the creative grants to jovoto the right to make every comment and/or idea and the associated works on the platform accessible to third parties and to make any reproductions necessary for this purpose. The creative grants to jovoto the right to edit the works in question in order to present them more favorably on the website.


3.4 In addition, the creative grants to jovoto the right to make comments and/or the idea and the associated works publicly accessible for the purpose of presentation beyond the confines of the project, for example in the jovoto newsletter or in its blog, to distribute them and to edit them, in particular to create and present summaries or individual pictures of videos and texts, scaled-down versions of photographs ('thumbnails') etc.


3.5 Furthermore, the creative grants to jovoto the non-exclusive right, without restriction on content, time or space, to use the ideas and associated works in any medium for the purpose of communicating and promoting the project and/or ideas submitted to the project. To this end, jovoto may reproduce the ideas and associated works, distribute, edit, rearrange them, make them publicly accessible, broadcast and publicly play them in other ways, whereby this includes in particular making them available or broadcasting them by transmitting the content to fixed or mobile terminal devices of other creatives as part of automated subscription services (push services) or download services (pull services) (e.g. by podcast, RSS feed, Atom feed, XML interface or other technologies). The parties to this agreement consider the right of public reproduction also to include, in particular, the right to render the idea and associated works on the website using methods to play back audio and video data that can be received and simultaneously played by creatives (streaming), including the possibility of configuring the stream in such a way that the broadcast data can be stored by the recipient. In order to document the project and/or to promote the platform, jovoto may in particular include the creative's idea, alone or together with the ideas of other creatives, in a catalog of ideas, which will be made available to the client on conclusion of a project, and which it may reproduce as a different form of print publication and distribute (including as poster), where this serves as an appropriate form of publication for the platform, present at trade fairs (in particular in the form of banners, posters, video clips), make accessible as "best cases" on the platform, also in conjunction with other projects, or make generally publicly available, include in press releases or make available to third parties in the course of normal public relations work (for example for external press reports in journals).


3.6 In order to secure the greatest possible level of awareness and reach for the creative's ideas, the creative additionally grants to jovoto the right to publish the creative's ideas, and/or to have them published, on websites of external providers, to make the reproductions required for this and to transfer the individual works (i.e. the corresponding files) to the relevant third party, and/or to grant these providers technical access to the ideas for the above-mentioned purposes, including the right to reproduce the ideas for inclusion in their own websites. In order to achieve the aims mentioned in this sub-section, jovoto may use popular, established technical methods (e.g. embedded functions). The creative therefore consents to the relevant third-party provider adopting the works in question and also publishing them.


3.7 The creative will receive no monetary recompense for granting the aforementioned rights of use to jovoto. In return for being granted the rights, jovoto will present the creative's ideas on the platform and will give him the opportunity to sell his ideas to third parties or to jovoto and to participate with his ideas in projects.


3.8 In technical terms, the platform is a highly complex system with a large number of links. The content of creatives builds on from different user content and is cross-linked with it in many ways, etc. In addition, as a platform for creative services, the platform must provide a high degree of transparency and traceability – also covering the possibility of investigating or searching through events set in the past. The granting of rights of use in accordance with section 3 is therefore irrevocable and extends beyond any end to the user agreement. Content submitted by the creative to the platform can therefore remain accessible on the platform even after this license agreement terminates or the creative is no longer a user of the platform for other reasons.


3.9 jovoto also endeavors wherever possible to allow the creative every freedom to exploit his ideas vis-à-vis third parties. Within the scope of projects the creative may, where applicable, have the opportunity to subject his idea to open content licensing terms (such as Creative Commons licensing). Whether and to what extent this is to apply in an individualproject (including the relevant details) will be specified in the briefing. The creative must in all cases explicitly indicate the use of third-party materials, including those that are subject to open licensing.


3.10 The aforementioned provisions apply accordingly for performance provided by a creative that cannot be registered or protected (e.g. draft concepts). At the same time, the performance provided by a creative is also deemed to have been rendered even if it cannot be registered or protected (e.g. as patent, brand or copyright) unless explicitly agreed otherwise.


4. Granting Rights of Use to the Client




By submitting an idea to the project, the creative grants the rights of use listed in section 4 to the client. The granting of rights of use in accordance with section 4.2 ff. is subject to the condition precedent that the client decides to acquire the creative's idea.


4.1 By participating in a project, the creative grants to the client the non-exclusive right of use, without restriction on content, time or space, to present his ideas and works as such outside of advertising campaigns or in order to promote the project, alone or together with the ideas and works of other creatives participating in the project, in any medium. Moreover, the creative grants to the client the right to use the ideas and works for the purpose of internal and external market research and for preparing the acquisition of the exclusive rights of use to the ideas and works. This may require the distributing and making the ideas and works publicly accessible, limited to the aforementioned purposes.


4.2 By accepting this license agreement, the creative grants to jovoto, subject to the condition precedent of the client's decision to acquire the corresponding rights from jovoto, rights of use to the idea that the creative has submitted to a project, together with all works, performances and activities contained in the idea, and to elements protected by copyright, design and performance protection rights associated with the idea (hereinafter referred to collectively as "works"), for exploitation in all known and unknown manners of utilization, in particular to the extent detailed below. This includes in particular – also in cases where rights arise at a later date – the exclusive, transferable right, unrestricted by content, time and space, and capable of being sub-licensed in parts, to reproduce the idea, and all works, performances and activities contained in the idea, irrespective of whether for payment or not, to distribute them, exhibit, rent out, to publicly render, in particular present, perform, display, make publicly accessible, broadcast, relay via cable or other systems (cable rebroadcasting), reproduce through video or audio medium, to make public via screen, loudspeaker or any other technical device, programs already broadcast or recordings made on the basis of public transmissions or to reproduce in any other intangible form, to edit and rearrange as well as to publish and use any such edited or rearranged form.


4.3 The aforementioned rights of exploitation for commercial or promotional purposes include in particular:


4.3.1 The right to reproduce the idea, and all works, performances and activities contained in the idea, in any tangible and/or intangible, digital or analog, form, e.g. through reprography or transfer to analog media (e.g. packaging, promotional material, advertisements, placards, books, stickers, printouts, pictures, illustrated books, books, comics, leaflets, flyers, photographs, photocopies, photo-mechanical processes, posters, magazines, newspapers), through digitalization or any other form of digital storage and to temporarily and/or permanently store on any other known type of data, video and/or video/audio media such as diskette, DVD, DVD-R, DVD-RW, DVD-RAM, HD DVD, Blu-ray Disc, CD-ROM, CD-R, CD-RW, CD-Audio, Super Audio CD, audio cassette, vinyl record, MMC, SD, MS, MS Pro, Flash Card, Smart Card, Secure Digital Card, memory stick, MiniDisc, DAT, hard disk, server, proxy server, USB stick and/or via transmission in the Internet or other data networks or through transmissions or in database systems; in particular this also includes the right to use the idea and all works, performances and activities contained in the idea for company-internal and -external presentations, in company-internal media such as intranet, PowerPoint presentations and for the creation and distribution of advertisements in print media and in electronic, especially online, means of advertising;


4.3.2 The right to distribute or put into circulation the idea and all works, performances and activities contained in the idea in any known way and on all physical analog and digital media independently or in combination with other works, especially in support of a product, and/or to offer these to third parties, in particular to rent and lend out irrespective of the distribution channel and the embodiment, in particular through distribution of the idea and all works, performances and activities contained in the idea on the aforementioned digital or analog media via wholesalers, resellers or retailers, mail order and irrespective of whether by remote sale, electronic transaction, free transfer or free distribution;


4.3.3 The right to transfer the idea, and all works, performances and activities contained in the idea, in any known technical manner and to make them known, and in particular accessible to the public. This includes, in particular, the fact that the idea and the associated works may be stored in digital form in a data processing system from which they may then be retrieved by third parties 'on demand' as a stream or download or any other form as digital signal via wired or wireless media and/or transmitted there with the consequence that the stored data are transferred to the receiving device of the third party where they may be decoded after storage, intermediate storage or immediately, i.e. converted into text, images and/or sounds and made visible or audible. The idea and the associated works may also be made available to the third party in such a manner that he/she may store the idea and the works contained therein and/or parts thereof in his/her receiving device and may access them there repeatedly. Interactive use by way of on demand is characterized by the ideas stored in digital form being made available to members of the public who are not present at the source of where they are made available, and being made available in such a way that members of the public have access to them and can request their transmission at independent times and places even if transmission of the works to third parties takes place at a later point in time than at the one requested. The online right of use exists independently of the form of transmission chosen by the client or its licensees for the use of the protected material and includes, for example, interactive or non-interactive online systems, electronic databases, the Internet, the World Wide Web, social networks and platforms such as YouTube, Twitter, XING, Google+, LinkedIn or Facebook, Apps, IRC or news, file sharing or application service providing;


4.3.4 The right to send or forward the idea, and all works, performances and activities contained in the idea, to third parties irrespective of whether in 'analog or digital' form whether via data networks in the form of subscription or download services (e.g. by streaming, video-on-demand, near-video-on-demand, podcasting, webcasting, simulcasting, IPTV, mobile TV, push services (such as RSS feed, XML interface, etc.) and pull services of all kinds) or via traditional modes of transmission such as public or private broadcast, rebroadcast and repeat broadcast via radio, television and similar systems of communication and reception, electromagnetic waves, electronic devices, wire, cable, satellite, antenna systems, digital means of communications and other technical equipment, whether via the client's own means of transmission or via public or private broadcast companies;


4.3.5 The right to publish the idea, and all works, performances and activities contained in the idea, first in any desired form at the point in time of the client's choosing irrespective of whether on any type of tangible media or in intangible form (e.g. on the Internet), irrespective of whether independently or in combination with other content such as a collection or multimedia work or as part of an encyclopedia;


4.3.6 The right to commercially exploit the idea, and all works, performances and activities contained in the idea, through the manufacture and sale of goods of all types (e.g. dolls, toys, stuffed animals, sports articles, household, bathroom and kitchen items, garments, printed matter including comics, sound storage media, headgear, buttons) and/or to exploit the media listed and described in this sub-section, the marketing of services of all types using the circumstances, names, titles, figures, illustrations or other relationships related to the idea, and all works, performances and activities contained in the idea, including the right to exploit the idea fully or in part through the production and sale of games/computer games, including interactive computer games, and/or other multi-media productions and/or other forms of work and to promote goods and services of any kind using such elements or through edited or unedited excerpts from videos ("merchandising right");


4.3.7 The right to modify, edit, combine, arrange the idea, and all works, performances and activities contained in the idea, in any manner, especially through correction and translation into any other language, through extension, conversion, augmentation, adaptation, complementing, through inclusion in databases or by the creation of collected works, through the substitution of images and figures, through changes to the characters of figures, or allowing such actions to be undertaken by third parties, and to publish, exploit, or have published and exploited, the edited or rearranged works in any of the ways described in the above provisions.


4.3.8 The rights granted exist irrespective of the technology used as the basis for the use of the right. In particular, the granting / transfer of rights of use are not bound to the form of data transmission (analog or digital), to the means of data transmission currently used or to the type of end-user receiving device. The client is especially entitled to allow this access via any type of equipment or device that is technically able to call up and/or represent the content provided. Access can be effected in particular with the aid of fixed devices (e.g. personal computer, set-top box for digital TV or Internet terminal) and mobile terminal devices, especially mobile telephones (via WAP, SMS, i-mode and any future standards), smartphones, electronic organizers, so-called personal digital assistants (based on operating systems such as Stinger, EPOC, Palm OS, Windows CE/Pocket PC), in particular via wired connections (telephone networks, TV cable networks, ISDN, DSL, Internet fixed line, etc.), via wireless connections (wireless local loop, satellite, radio [in particular DVB-H], mobile telephone networks [GSM, CDMA, HSCSD, GPRS, 3G, UMTS], wireless LAN) or in the process of synchronization with other electronic devices (e.g. via cable and network connection, Bluetooth or infra-red) and on the basis of various transmission standards and presentation formats (e.g. TCP/IP, SMS, MMS, EMS, PMS, smart messages, DVB, HTML, WML, cHTML, e-mail) in all online services, data and (tele-) communications networks, in particular the Internet.


The client is to be able to use the idea fully and exclusively on a permanent basis and to exploit it commercially, in particular for advertising purposes and across all media.


4.4 In addition to, and above and beyond, the above provisions, it is agreed that, if the creative has created a computer program, only the client will be entitled to exercise any proprietary rights to the computer program after the transfer of rights by jovoto.


4.5 Following the transfer of rights, the client is entitled at its own discretion and without the separate agreement of the creative, to transfer the rights listed in section 4 to third parties or to allow third parties to exercise such rights irrespective of whether in the original form or in an edited form. This applies independently of the content and scope of the license terms agreed with the relevant third party, i.e. irrespective of whether through the transfer of the exclusive right of use or through the assignment of individual or several fully inclusive or non-exclusive rights of use limited with regard to content and/or time and/or space.


4.6 The above provisions also apply in the event that the idea, and all works, performances and activities contained in the idea, have been combined with third-party protected material. If a collective creative work with shared copyright ownership has resulted from the combination of the works with other protected material, the creative herewith agrees to the exploitation of the collective work to the extent specified by the above provisions.


4.7 The use of material covered by open access or open content licensing terms for the development and creation of the project idea is prohibited, irrespective of whether this is done by the creative or third parties. The creative warrants that he will not use such material.


4.8 The idea will also remain visible on the platform even after being sold to the client. It will however be marked as 'sold (e.g. as 'Client's Choice').


4.9 The creative waives his right to be named as author in the exploitation of the idea. jovoto will work towards persuading the client that the creative's authorship should be acknowledged as author and that he should be named as such in accompanying material in cases where it is not possible to achieve such mention on specimens of the work.


4.10 Where the creative has used material and/or works of third parties in the course of developing and submitting the idea (for example photographs from publicly accessible databases, fonts, sample texts or similar), he also grants to jovoto and to the client rights of use to this third-party material and to these third-party works in accordance with the provisions of section 4.10. The sole exception to this are those parts of the idea that have been identifiably used for illustrative purposes and are marked as such components used solely for illustrative purposes and are explicitly titled as "SAMPLE" or "SPECIMEN" in the idea. Third-party materials and third-party works that are not marked as such will be treated as if they were the creative’s own works.


4.11 The condition precedent for the granting of rights in accordance with section 4 will be deemed to have been met when the client has made the decision to acquire the rights to an idea of the creative as specified in section 4, the client has informed jovoto of this in writing and jovoto has accordingly informed the creative in writing. jovoto will grant the license rights to the idea to the client immediately after the condition precedent becomes effective and the creative has been informed.


4.12 jovoto will immediately inform the creative in writing in cases where the client desires a direct license of rights from the creative. The creative and the client can then reach an agreement on the scope of the rights granted – if necessary with jovoto as mediator. jovoto will provide a specimen agreement on request.


4.13 The granting of rights of use in accordance with section 4 remains unaffected by the termination of the contractual relationship between the creative and jovoto and the underlying terms of use.


4.14 The aforementioned provisions apply accordingly for performance provided by a creative that cannot be registered or protected (e.g. draft concepts). At the same time, the performance provided by a creative is also deemed to have been rendered even if it cannot be registered or protected (e.g. as patent, brand or copyright) unless explicitly agreed otherwise.


5. Creative's Guarantee, Indemnity


5.1 The creative guarantees that he has developed all ideas, and works associated with the ideas together with the individual elements, himself, and that he is the owner of all rights that are necessary in order to grant the rights of use in accordance with sections 3 and 4 and to meet any other applicable conditions. The creative also guarantees that his ideas and associated works are free of any third-party rights.


5.2 The creative also guarantees that he will not submit or offer any content, in particular ideas or work samples, that encroach upon the rights of third parties or where content is ineligible in accordance with the above provisions. The creative must check whether his ideas and the associated works infringe the rights of third parties. Indications for such contractual infringements are given when, in particular,


5.2.1 Works subject to copyright, e.g. graphics, videos, photos or text (even when edited or alienated, unless the original can no longer be identified), are used that were not created by the creative himself;


5.2.2 The ideas contain performances subject to copyright or related rights such as live recordings of concerts, plays, circus performances, etc., or parts thereof, or include other performances protected by other related rights such as television programs (including opening and closing sequences);


5.2.3 Third parties have collaborated on the production of the content in such a way that they are able to acquire ancillary copyright, for example for recording, direction, editing, sound engineering, camerawork, etc. unless the persons in question have agreed to the exploitation of the idea created with their collaboration on the platform;


5.2.4 The content includes personal or other sensitive information about individuals or groups of people, unless the necessary consent and/or exploitation rights have been obtained by the creative;


5.2.5 Third parties are portrayed in photographs or videos in such a way that they play a major role in terms of their significance for the photo/video, unless the creative has obtained their explicit consent to the scene and to the exploitation of the results on the platform.


5.3 The creative also guarantees that he is not prevented by any contract of employment or other such agreement from contributing the relevant idea and participating with it in a project.


5.4 The creative will indemnify jovoto from any claims that third parties may assert against jovoto for infringement of their rights as a result of the ideas submitted by the creative. jovoto will inform the creative of any such assertion in writing immediately. The creative will make every effort to support jovoto in preparing a suitable defense. The creative will assume all costs incurred by jovoto in this connection, including reasonable costs for a legal defense. The creative is entitled to prove that the actual costs incurred by jovoto were lower than those claimed.


5.5 The same applies in the event of claims asserted by third parties when the creative infringes legal positions of third parties, in particular trademark rights or personal rights, or other legal provisions (such as prohibitions contained in the Act Against Unfair Practices – UWG) through the subject of the content, irrespective of the authorship thereof.


6. Further Provisions


[Space for everything else that you wish to regulate in connection with the concrete project. You can simply delete it if there is nothing to add.]


6.1 Please note: in cases where you as an employee participate in the project (“teamstorm”), the employment contract or other legal relationship between you and the company takes precedence over the legal relationship transacted by jovoto. In addition, the terms and conditions of jovoto apply.


6.2 Please be aware: By filing your idea in the first stage of the project, you will be obliged to participate in the second stage of the project (invited project) if your idea will be chosen by the client. Of course, you will be entitled to an additional payment in this case.