Grocery lists are as diverse as the people who write them. The future of grocery shopping is in its toddler years. Many different services exist but the market is growing fast and whoever caters to everyones needs will lead and eventually dominate the market.
Therefore the target group is EVERYONE.
The driven single that works long into the night on its carrier. The busy parent that juggles all family matters. The elderly couple living on the 3rd floor with no elevator. All those between.