The Target Group is wide.
Keep cool with Miele
Target groupsOther ((e-)Groceries, (e-)Markets, (e-)Pharmacies, (e-)Restaurants, (e-)Retails, (e-)Shops and Their Customers)
They need a cold-chain or hot-chain.
Miele ColdBlock(s) / Miele CoolBlock(s)
The blocks/bricks/boxes can be attachable; each other or to the (extra-cooler-)pad/base or to the wall (extra-cooler-panel) or to the (delivery-)vehicle, etc.
The block-pins/tabs can be used for attaching, carrying/holding, charging, locking, in-wheels, etc.
- Pain Points / Solve The Absence
The product can be "smart"; it can send a sms to the customers or their friends about the delivery.
Also it can include a (digital-)lock.
Also it can be with charge and/or plug (for the power).
Product in its environment
Its appearance can be glowing and blue (cold-connotation) or red (hot-connotation).
Also the blocks can be foldable (Foldable Cooler); for outdoor/picnic uses.
The Product can be handled, locked, wheeled; attachable/separable; smart etc.
Product in use
- Use Cases
Beverages, Foods, Medicines; Outdoor Activities, Picnics etc.
- User Access and Handling
The product use can be very simple; click&open, plug&play etc.
- Location: The product can be convenient for door-fronts, car-baggages, or desktop/countertop etc.