Keep cool with Miele

Read the BriefSee all IdeasCreatives
Viewing published ideas, sorted by popularity.
Miele ColdBag
or Miele CoolBag (or shortly MieleBag) or Miele Luggage (or shortly Mieluggage)
1/6

Target groups

Other (All Delivery Providers and Customers)

Observation

All delivery services/firms and customers; wide use(r) area(s).

Conclusion

They need a cold-chain (cold-bag) product.

Solution

A Bag-shaped Design, Cool Bag/Luggage

  • Different Forms/Views

In different sizes (mini, midi, maxi etc); belted/handled/sticked, locked, smart/interactive, (double-)thermosed, wheeled etc.

The flexibility and the effectivity in the sizes and the uses/carrying.

Pain Point

The product can be "smart"; it can send a sms to the customers or their friends about the delivery.

Also it can include a (digital-)lock.

Product in its environment

Its appearance can be glowing and blue (cold-connotation).

Product views

Different Forms/Views: In different sizes (mini, midi, maxi etc); belted/handled/sticked, locked, smart/interactive, (double-)thermosed, wheeled etc.

Product in use

The flexibility and the effectivity in the sizes and the uses/carrying.