Miele's cool storage system
In this proposal I present you the idea of a multifunctional mobile and cooled storage unit.
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Target groups

Custom (singles, employed persons, busy people, families, malls, mail-order companies, parcel services, pharmacies)

Observation

The target customer is busy and unlikely to obtain the cooling chain of purchased cooled goods. Main point is the comfortability for the customer and the warranty of an uninterrupted cooling chain.

Conclusion

This product draft will meet the customers needs and could be used in a multifunctional an flexible way.

Solution

The solution of a multifunctional mobile and cooled storage unit, that can be used either ways by wall fastening at home, as a shopping trolley to observe the cooling chain or as a delivery tool for providers to supply customers with cooled goods, is a unique approach to close the existing gap in the cooling chain until the threshold of the customer.

Pain Point

The cooled customer mailbox model can be stored everywhere you whish (at home, at work, at the mall). The lid ist accessible to preconfigured providers. You may leave the unit wall fastened at your home, your favourite mall or take it with you at work and simply pick it up later.

Product in its environment

The design of the product is friendly, aerodynamic and modern. It's easy to handle and it's attractive for every generation. Due to its flexible design, it fits everywhere.

Product views

In this option only a wall-mounted back plane would be installed at your home, equipped with a standarized cooling unit. The postman simply exchanges the empty container with the merchandise, which will automatically start with the cooling process.

Product in use

The cooled customer mailbox model can be stored everywhere you whish (at home, at work, at the mall). The lid ist accessible to preconfigured providers. You may leave the unit wall fastened at your home, your favourite mall or take it with you at work and simply pick it up later.